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~person:"Japutra, Arnold"
~person:"Meffert, Heribert"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Success factor"
~subject:"Theory"
~subject:"Werbung"
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Search: subject:"Brand Management"
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Brand image
Konsumentenverhalten
Success factor
Theory
Werbung
Brand management
63
Markenführung
63
Markenpolitik
32
Markenimage
30
Consumer behaviour
23
Markenartikel
19
Deutschland
18
Germany
17
Brand
16
Beziehungsmarketing
13
Relationship marketing
13
Theorie
13
Marketingmanagement
6
Controlling
5
Internet
5
Management control
5
Marketing management
5
Wettbewerb
5
Customer satisfaction
4
Erfolgsfaktor
4
Handelsmarke
4
International marketing
4
Internationales Marketing
4
Kundenzufriedenheit
4
Mobile Marketing
4
Mobile marketing
4
Store brand
4
Akzeptanz
3
Aufsatzsammlung
3
Balanced Scorecard
3
Balanced scorecard
3
Brand attachment
3
Brand loyalty
3
Confidence
3
Corporate reputation
3
Destination management
3
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Undetermined
20
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Article
28
Book / Working Paper
17
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Article in journal
21
Aufsatz in Zeitschrift
21
Graue Literatur
13
Non-commercial literature
13
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7
Book section
7
Collection of articles of several authors
5
Sammelwerk
5
Conference proceedings
3
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3
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2
Fallstudie
2
Fallstudiensammlung
2
Arbeitspapier
1
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1
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1
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1
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1
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Language
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German
25
English
20
Author
All
Japutra, Arnold
Meffert, Heribert
Burmann, Christoph
68
Esch, Franz-Rudolf
36
Baumgarth, Carsten
35
Keller, Kevin Lane
35
Loureiro, Sandra Maria Correia
33
Melewar, T. C.
33
Phau, Ian
33
Bruhn, Manfred
27
Huber, Frank
26
Bang, Nguyen
24
De Chernatony, Leslie
24
Ko, Eunju
24
Sarkar, Abhigyan
24
Sattler, Henrik
24
Guzman, Francisco
23
Han, Heesup
23
Bauer, Hans H.
21
Diamantopoulos, Adamantios
21
MacInnis, Deborah J.
21
Romaniuk, Jenni
21
Wiedmann, Klaus-Peter
21
Khan, Imran
20
Dawes, John
19
Veloutsou, Cleopatra
19
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Ahlert, Dieter
17
Christodoulides, George
17
Dens, Nathalie
17
Hollebeek, Linda D.
17
Park, C. Whan
17
Pelsmacker, Patrick de
17
Foroudi, Pantea
16
King, Ceridwyn
16
Paul, Justin
16
Schmidt, Holger J.
16
Sharp, Byron
16
Ekinci, Yuksel
15
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Marketing-Centrum <Münster (Westf)>
1
Münsteraner Führungsgespräch <38, 2000, Münster (Westf)>
1
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
13
Journal of business research : JBR
4
Journal of retailing and consumer services
3
Journal of strategic marketing
3
International marketing review
2
Meffert-Marketing-Edition
2
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
1
Die Betriebswirtschaft : DBW
1
Dokumentationen / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e.V.
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
European journal of marketing
1
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
International journal of market research
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
1
Springer-Gabler / Lehrbuch
1
Sustainable Marketing Management : Grundlagen und Cases
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Trendberichte zum Controlling : Festschrift für Heinz Lothar Grob
1
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ECONIS (ZBW)
45
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1
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
2
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
3
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
4
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
5
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
6
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
7
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
8
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
9
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
10
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
Saved in:
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