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~person:"Japutra, Arnold"
~subject:"Brand image"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Service quality
Social web
Consumer behaviour
31
Konsumentenverhalten
31
Brand management
18
Markenführung
18
Markenimage
17
Beziehungsmarketing
14
Relationship marketing
14
Brand
12
Markenartikel
12
Customer satisfaction
6
Kundenzufriedenheit
6
Dienstleistungsqualität
4
Einzelhandel
4
Personality psychology
4
Persönlichkeitspsychologie
4
Retail trade
4
Advertising effects
3
Brand attachment
3
Brand loyalty
3
Confidence
3
Destination management
3
Destinationsmanagement
3
Electronic money
3
Elektronisches Geld
3
Innovation adoption
3
Innovationsakzeptanz
3
Mobile Business
3
Mobile business
3
Mobile communications
3
Mobilkommunikation
3
Satisfaction
3
Tourism marketing
3
Tourismusmarketing
3
Vertrauen
3
Werbewirkung
3
Advertising
2
Brand anxiety
2
Brand personality
2
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Amtsdruckschrift
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20
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English
20
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Japutra, Arnold
Han, Heesup
50
Loureiro, Sandra Maria Correia
33
Mattila, Anna S.
28
Diamantopoulos, Adamantios
27
Hollebeek, Linda D.
26
Phau, Ian
26
Filieri, Raffaele
25
Prentice, Catherine
24
Jang, Soocheong
23
Bang, Nguyen
22
Sreejesh, S.
22
Dwivedi, Yogesh Kumar
21
Veloutsou, Cleopatra
20
Bilgihan, Anil
19
Melewar, T. C.
19
Paul, Justin
19
Sarkar, Abhigyan
19
Guzman, Francisco
18
Hyun, Sunghyup Sean
18
Park, Jungkun
18
Balaji, M. S.
17
Ekinci, Yuksel
17
Flavián Blanco, Carlos
17
Ko, Eunju
17
Quach, Sara
17
Wong, IpKin Anthony
17
Johnson, Lester W.
16
Line, Nathaniel D.
16
Rather, Raouf Ahmad
16
Vrontis, Demetris
16
Gursoy, Dogan
15
Hanks, Lydia
15
Law, Chun Hung Roberts
15
Lee, Seonjeong
15
Pelsmacker, Patrick de
15
Ahn, Jiseon
14
Casaló, Luis V.
14
Das, Gopal
14
Eisingerich, Andreas B
14
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Journal of business research : JBR
4
Journal of retailing and consumer services
4
Journal of strategic marketing
3
International journal of market research
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
20
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1
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
2
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
3
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
4
The role of interactivity on customer engagement in mobile e-commerce applications
Utami, Ami Fitri
;
Irwan Adi Ekaputra
;
Japutra, Arnold
; …
- In:
International journal of market research
64
(
2022
)
2
,
pp. 269-291
Persistent link: https://www.econbiz.de/10012872815
Saved in:
5
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
6
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
7
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
8
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
9
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
Saved in:
10
Influence of customer application experience and value in use on loyalty toward retailers
Japutra, Arnold
;
Utami, Ami Fitri
;
Molinillo, Sebastian
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434226
Saved in:
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