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~person:"Japutra, Arnold"
~subject:"Firmenimage"
~subject:"Markenartikel"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Firmenimage
Markenartikel
Markenimage
Brand management
21
Markenführung
21
Brand image
19
Consumer behaviour
18
Konsumentenverhalten
18
Brand
13
Beziehungsmarketing
11
Relationship marketing
11
Customer satisfaction
4
Kundenzufriedenheit
4
Brand attachment
3
Brand loyalty
3
Confidence
3
Destination management
3
Destinationsmanagement
3
Personality psychology
3
Persönlichkeitspsychologie
3
Tourism marketing
3
Tourismusmarketing
3
Vertrauen
3
Advertising effects
2
Brand anxiety
2
Brand personality
2
Designation of origin
2
Herkunftsbezeichnung
2
International marketing
2
Internationales Marketing
2
Satisfaction
2
Trust
2
Werbewirkung
2
brand equity
2
brand loyalty
2
ideal self-congruence
2
Active brand
1
Actual self-congruence
1
Advertising
1
Aesthetic benefit
1
Aesthetics
1
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Undetermined
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Article
19
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Article in journal
Conference paper
Aufsatz in Zeitschrift
19
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English
19
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Japutra, Arnold
Melewar, T. C.
43
Phau, Ian
34
Loureiro, Sandra Maria Correia
32
Diamantopoulos, Adamantios
30
Bang, Nguyen
29
Han, Heesup
27
Keller, Kevin Lane
27
Romaniuk, Jenni
25
Foroudi, Pantea
24
Guzman, Francisco
24
Gierl, Heribert
23
Merrilees, Bill
23
Sattler, Henrik
23
De Chernatony, Leslie
21
Fetscherin, Marc
21
Ko, Eunju
21
Sarkar, Abhigyan
21
Balmer, John M. T.
20
Dawes, John
20
Christodoulides, George
19
Gupta, Suraksha
19
Veloutsou, Cleopatra
19
Esch, Franz-Rudolf
18
Khan, Imran
18
Paul, Justin
18
Baumgarth, Carsten
17
King, Ceridwyn
17
Roper, Stuart
17
Sreejesh, S.
17
Valette-Florence, Pierre
17
Völckner, Franziska
17
Ekinci, Yuksel
16
Iglesias, Oriol
16
Kumar, Vikas
16
Pelsmacker, Patrick de
16
Rahman, Zillur
16
Sung, Yongjun
16
Vrontis, Demetris
16
Wong, IpKin Anthony
16
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Journal of business research : JBR
4
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
International journal of market research
1
International marketing review
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
19
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1
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
2
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
3
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
4
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
5
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
6
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
7
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
8
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
Saved in:
9
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
10
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
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