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~person:"Japutra, Arnold"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Brand management
21
Markenführung
21
Brand image
19
Markenimage
19
Consumer behaviour
18
Konsumentenverhalten
18
Brand
13
Markenartikel
13
Beziehungsmarketing
11
Relationship marketing
11
Customer satisfaction
4
Kundenzufriedenheit
4
Brand attachment
3
Brand loyalty
3
Confidence
3
Destination management
3
Destinationsmanagement
3
Personality psychology
3
Persönlichkeitspsychologie
3
Tourism marketing
3
Tourismusmarketing
3
Vertrauen
3
Advertising effects
2
Brand anxiety
2
Brand personality
2
Designation of origin
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Herkunftsbezeichnung
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International marketing
2
Internationales Marketing
2
Satisfaction
2
Trust
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Werbewirkung
2
brand equity
2
brand loyalty
2
ideal self-congruence
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Active brand
1
Actual self-congruence
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Advertising
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Aesthetic benefit
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Aesthetics
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Aufsatz in Zeitschrift
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Japutra, Arnold
Melewar, T. C.
62
Burmann, Christoph
47
Merrilees, Bill
38
Bang, Nguyen
37
Loureiro, Sandra Maria Correia
35
Balmer, John M. T.
33
Phau, Ian
31
Baumgarth, Carsten
28
Gupta, Suraksha
28
Christodoulides, George
26
Keller, Kevin Lane
26
De Chernatony, Leslie
25
Foroudi, Pantea
25
Guzman, Francisco
25
Ko, Eunju
25
Diamantopoulos, Adamantios
24
Esch, Franz-Rudolf
24
King, Ceridwyn
24
Han, Heesup
23
Sarkar, Abhigyan
23
Veloutsou, Cleopatra
23
Romaniuk, Jenni
22
Vrontis, Demetris
22
Rahman, Zillur
21
Iglesias, Oriol
20
Khan, Imran
20
Pitt, Leyland F.
20
Abratt, Russell
19
Kunkel, Thilo
19
Miller, Dale
19
Peitz, Martin
19
Fetscherin, Marc
18
Paul, Justin
18
Roper, Stuart
18
Swoboda, Bernhard
18
Wiedmann, Klaus-Peter
18
Bruhn, Manfred
17
Hollebeek, Linda D.
17
Sarkar, Juhi Gahlot
17
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Journal of business research : JBR
4
Journal of retailing and consumer services
3
Journal of strategic marketing
3
International marketing review
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
International journal of market research
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
21
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1
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
2
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
3
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
4
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
5
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
6
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
7
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
8
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
9
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
10
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
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