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~person:"Japutra, Arnold"
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Search: subject:"Markenführung"
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Brand management
22
Markenführung
22
Brand image
19
Markenimage
19
Consumer behaviour
18
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18
Brand
13
Markenartikel
13
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Japutra, Arnold
Esch, Franz-Rudolf
140
Burmann, Christoph
128
Baumgarth, Carsten
98
Melewar, T. C.
76
Meffert, Heribert
66
Tomczak, Torsten
64
Huber, Frank
61
Keller, Kevin Lane
59
Bruhn, Manfred
57
Kleinaltenkamp, Michael
51
Ahlert, Dieter
48
Balmer, John M. T.
45
De Chernatony, Leslie
44
Backhaus, Klaus
43
Wiedmann, Klaus-Peter
41
Schmidt, Holger J.
40
Bang, Nguyen
38
Kernstock, Joachim
38
Loureiro, Sandra Maria Correia
38
Bauer, Hans H.
37
Merrilees, Bill
37
Phau, Ian
37
Foroudi, Pantea
34
Fournier, Susan
33
Ind, Nicholas
33
Sattler, Henrik
32
Uggla, Henrik
32
Christodoulides, George
31
Herrmann, Andreas
30
Gupta, Suraksha
29
Guzman, Francisco
29
Romaniuk, Jenni
29
Strebinger, Andreas
28
Cova, Bernard
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
27
Vrontis, Demetris
27
Woodside, Arch G.
27
Kreutzer, Ralf T.
26
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Journal of business research : JBR
4
Journal of retailing and consumer services
3
Journal of strategic marketing
3
International marketing review
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
International journal of market research
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
22
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1
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
2
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
3
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
4
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
5
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
6
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
7
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
8
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
9
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
10
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
Saved in:
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