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~person:"Javornik, Ana"
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Augmented reality
6
Consumer behaviour
6
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6
Virtual reality
4
Virtuelle Realität
4
Brand management
2
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2
3D visualisation
1
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Luxury brand
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Javornik, Ana
Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
97
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
79
Bauer, Hans H.
78
Gierl, Heribert
78
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Foxall, Gordon R.
69
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
68
Dwivedi, Yogesh Kumar
68
Stavins, Joanna
68
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Agarwal, Sumit
64
Wansink, Brian
64
Paul, Justin
59
Jang, Soocheong
57
Laroche, Michel
57
Rajagopal
56
Janssen, Maarten C. W.
55
Ko, Eunju
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Krishna, Aradhna
52
Walsh, Gianfranco
52
Thøgersen, John
51
Hollebeek, Linda D.
50
Rock, Bram de
50
Cherchye, Laurens
49
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Journal of business research : JBR
3
Journal of marketing management : MM
1
Journal of retailing
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
6
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1
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
2
We eat first with our (digital) eyes : enhancing mental simulation of eating experiences via visual-enabling technologies
Petit, Olivia
;
Javornik, Ana
;
Velasco, Carlos
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 277-293
Persistent link: https://www.econbiz.de/10013364285
Saved in:
3
Strategic approaches to augmented reality deployment by luxury brands
Javornik, Ana
;
Duffy, Katherine
;
Rokka, Joonas
;
Scholz, …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 284-292
Persistent link: https://www.econbiz.de/10012663331
Saved in:
4
Augmented self : the effects of virtual face augmentation on consumers' self-concept
Javornik, Ana
;
Marder, Ben
;
Pizzetti, Marta
;
Warlop, Luk
- In:
Journal of business research : JBR
130
(
2021
),
pp. 170-187
Persistent link: https://www.econbiz.de/10012544825
Saved in:
5
Augmented reality : research agenda for studying the impact of its media characteristics on consumer behaviour
Javornik, Ana
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 252-261
Persistent link: https://www.econbiz.de/10011473219
Saved in:
6
"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications
Javornik, Ana
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 987-1011
Persistent link: https://www.econbiz.de/10011612539
Saved in:
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