Augmented self : the effects of virtual face augmentation on consumers' self-concept
Year of publication: |
2021
|
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Authors: | Javornik, Ana ; Marder, Ben ; Pizzetti, Marta ; Warlop, Luk |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 130.2021, p. 170-187
|
Subject: | Appearance | Augmented reality | Ideal-actual gap | Self concept | Self-esteem | Variety-seeking | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Virtuelle Realität | Virtual reality |
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