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~person:"Johnson, Katell"
~person:"Pan, Bing"
~person:"Sundar, S. Shyam"
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3
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2
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2
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Johnson, Katell
Pan, Bing
Sundar, S. Shyam
Shrestha, Sundar S.
9
Sundar, S.
5
Goetz, Stephan J.
4
Rupasingha, Anil
3
Findeis, Jill L.
2
Frechette, Darren L.
2
Sundar, S
2
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1
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Does algorithmic filtering lead to filter bubbles in online tourist information searches?
Gong, Yaqi
;
Schroeder, Ashley
;
Pan, Bing
;
Sundar, S. Shyam
- In:
Information technology & tourism
26
(
2024
)
1
,
pp. 183-217
Persistent link: https://www.econbiz.de/10014452362
Saved in:
2
Chatbot ads with a human touch : a test of anthropomorphism, interactivity, and narrativity
Sun, Yuan
;
Chen, Jin
;
Sundar, S. Shyam
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014546083
Saved in:
3
When e-commerce personalization systems show and tell : investigating the relative persuasive appeal of content-based versus collaborative filtering
Liao, Mengqi
;
Sundar, S. Shyam
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 256-267
Persistent link: https://www.econbiz.de/10013362286
Saved in:
4
Tracking of wearable IoT devices through wap using intelligent rule-based location aware approach
Ramesh, L. Sai
;
Sundar, S. Shyam
;
Selvakumar, K.
;
Sabena, S.
- In:
Journal of information & knowledge management : JIKM
20
(
2021
),
pp. 2140005-1-2140005-9
Persistent link: https://www.econbiz.de/10012643252
Saved in:
5
Using theory of interactive media effects (TIME) to analyze digital advertising
Sundar, S. Shyam
;
Kim, Jinyoung
;
Gambino, Andrew
- In:
Digital advertising : theory and research
,
(pp. 86-109)
.
2017
Persistent link: https://www.econbiz.de/10011646105
Saved in:
6
Reducing inequalities : a sustainable development challenge
Genevey, Rémi
(
contributor
);
Pachauri, R. K.
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10010413458
Saved in:
7
Role of technology in online persuasion : a MAIN model perspective
Sundar, S. Shyam
;
Xu, Qian
;
Dou, Xue
- In:
Advertising theory
,
(pp. 355-372)
.
2012
Persistent link: https://www.econbiz.de/10009524031
Saved in:
8
To vary or not ? : Effects of ad variation on the web
Lee, San Yeal
;
Sundar, S. Shyam
-
2007
Persistent link: https://www.econbiz.de/10004882299
Saved in:
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