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~person:"Johnson, Lester W."
~person:"Schumann, Jan Hendrik"
~subject:"Relationship marketing"
~subject:"self-brand connection"
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Relationship marketing
self-brand connection
Internet marketing
16
Online-Marketing
16
Consumer behaviour
13
Konsumentenverhalten
13
Beziehungsmarketing
12
Advertising effects
8
Werbewirkung
8
Brand image
6
Brand management
6
E-commerce
6
Electronic Commerce
6
Markenführung
6
Markenimage
6
Social Web
6
Social web
6
Advertising
5
Werbung
5
Brand
4
Distribution channel
4
International marketing
4
Internationales Marketing
4
Markenartikel
4
Online retailing
4
Online-Handel
4
Vertriebsweg
4
Celebrity endorsement
3
Celebrity-Werbung
3
Digitalisierung
3
Digitization
3
Lieferantenmanagement
3
Supplier relationship management
3
Target group
3
Zielgruppe
3
Advertising planning
2
Australia
2
Australien
2
B-to-B-Marketing
2
Brand trust
2
Business-to-business marketing
2
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1
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11
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11
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English
13
Author
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Johnson, Lester W.
Schumann, Jan Hendrik
Harrigan, Paul
11
Hollebeek, Linda D.
10
Kreutzer, Ralf T.
9
Belz, Christian
8
Conduit, Jodie
8
Verhoef, Peter C.
8
Kumar, V.
7
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Ratten, Vanessa
7
Thaichon, Park
7
Ahuja, Vandana
6
Karjaluoto, Heikki
6
Rita, Paulo
6
Theobald, Elke
6
Alavi, Shirin
5
Bilgihan, Anil
5
Brodie, Roderick J.
5
Ivens, Björn Sven
5
Ko, Eunju
5
Kumar, Vikas
5
Künzler, Hans-Peter
5
Luoma-aho, Vilma
5
Palmatier, Robert W.
5
Rather, Raouf Ahmad
5
Straker, Karla
5
Torres, Ivonne M.
5
Weaven, Scott
5
Wrigley, Cara
5
Agnihotri, Raj
4
Bilro, Ricardo Godinho
4
Calder, Bobby J.
4
Carlson, Jamie
4
Casidy, Riza
4
Grewal, Dhruv
4
Grönroos, Christian
4
Gómez-Suárez, Mónica
4
Hajli, Nick
4
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Journal of strategic marketing
2
The journal of brand management : an international journal
2
Applied marketing science / Angewandte Marketingforschung
1
Asia Pacific journal of marketing and logistics
1
Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business research : JBR
1
Journal of personal selling & sales management : JPSSM
1
Journal of retailing
1
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ECONIS (ZBW)
13
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13
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1
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
2
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
3
Three essays on digital and non-digital transformations in business-to-business markets
Bongers, Franziska M.
-
2020
Persistent link: https://www.econbiz.de/10012608406
Saved in:
4
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
5
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
6
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
7
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
8
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
9
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
10
Celebrity endorsements, self-brand connection and relationship quality
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 486-503
Persistent link: https://www.econbiz.de/10011567074
Saved in:
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