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~person:"Johnson, Lester W."
~person:"Theobald, Elke"
~subject:"Relationship marketing"
~type:"article"
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Relationship marketing
Brand image
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Beziehungsmarketing
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Johnson, Lester W.
Theobald, Elke
Harrigan, Paul
11
Hollebeek, Linda D.
7
Kumar, V.
7
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Karjaluoto, Heikki
6
Rita, Paulo
6
Verhoef, Peter C.
6
Ahuja, Vandana
5
Bilgihan, Anil
5
Ko, Eunju
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Palmatier, Robert W.
5
Ratten, Vanessa
5
Schumann, Jan Hendrik
5
Straker, Karla
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Thaichon, Park
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Weaven, Scott
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Wrigley, Cara
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Agnihotri, Raj
4
Alavi, Shirin
4
Bilro, Ricardo Godinho
4
Brodie, Roderick J.
4
Calder, Bobby J.
4
Carlson, Jamie
4
Casidy, Riza
4
Conduit, Jodie
4
Grewal, Dhruv
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Grönroos, Christian
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Hajli, Nick
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Ivens, Björn Sven
4
Kannan, P. K.
4
Khan, Imran
4
Kim, Juran
4
Klaus, Philipp
4
Labrecque, Lauren I.
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Malthouse, Edward C.
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Mathur, Manisha
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Journal of strategic marketing
2
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the quarterly review of marketing communications
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
2
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
3
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
4
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
5
Celebrity endorsements, self-brand connection and relationship quality
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 486-503
Persistent link: https://www.econbiz.de/10011567074
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