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~person:"Johnson, Lester W."
~subject:"Brand image"
~subject:"Market research"
~subject:"Service quality"
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Brand image
Market research
Service quality
Consumer behaviour
31
Konsumentenverhalten
31
Beziehungsmarketing
11
Brand management
11
Markenführung
11
Markenimage
11
Relationship marketing
11
Brand
8
Markenartikel
8
Customer satisfaction
7
Kundenzufriedenheit
7
Customer integration
4
Dienstleistungsqualität
4
Internet marketing
4
Kundenintegration
4
Luxury goods
4
Luxusgüter
4
Mobile phone
4
Mobiltelefon
4
Online-Marketing
4
Social Web
4
Social web
4
Advertising effects
3
Confidence
3
Innovation
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Jugendliche
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Marketing management
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Marketingmanagement
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Perceived value
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Vertrauen
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Werbewirkung
3
Youth
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Australia
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Australien
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Brand loyalty
2
Brand trust
2
Celebrity endorsement
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16
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16
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Johnson, Lester W.
Han, Heesup
48
Usman, Osly
35
Phau, Ian
31
Loureiro, Sandra Maria Correia
29
Diamantopoulos, Adamantios
27
Mattila, Anna S.
25
Bang, Nguyen
23
Sreejesh, S.
22
Bauer, Hans H.
21
Hollebeek, Linda D.
21
Jang, Soocheong
21
Prentice, Catherine
21
Japutra, Arnold
20
Sarkar, Abhigyan
19
Guzman, Francisco
18
Huber, Frank
18
Melewar, T. C.
18
Park, Jungkun
18
Paul, Justin
18
Wiedmann, Klaus-Peter
18
Hyun, Sunghyup Sean
17
Balaji, M. S.
16
Hruschka, Harald
16
Line, Nathaniel D.
16
Belk, Russell W.
15
Bilgihan, Anil
15
Ekinci, Yuksel
15
Gierl, Heribert
15
MacInnis, Deborah J.
15
McColl-Kennedy, Janet R.
15
Sarkar, Juhi Gahlot
15
Sharma, Piyush
15
Wong, IpKin Anthony
15
Burmann, Christoph
14
Decker, Reinhold
14
Hanks, Lydia
14
Lee, Seonjeong
14
Liu, Chih-Hsing
14
Ahn, Jiseon
13
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The journal of brand management : an international journal
5
Journal of strategic marketing
2
Asia Pacific journal of marketing and logistics
1
International journal of contemporary hospitality management
1
International marketing review
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Services marketing quarterly
1
The journal of product & brand management
1
The journal of services marketing
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ECONIS (ZBW)
16
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1
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
2
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
3
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
4
How does quality of mobile food delivery services influence customer loyalty? : Gronroos’s service quality perspective
Diep Ngoc Su
;
Duy Quy Nguyen-Phuoc
;
Tien Hanh Duong
;
My …
- In:
International journal of contemporary hospitality management
34
(
2022
)
11
,
pp. 4178-4205
Persistent link: https://www.econbiz.de/10013413352
Saved in:
5
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
6
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
7
Inertia in services : causes and consequences for switching
Gray, David
;
D'Alessandro, Steven
;
Johnson, Lester W.
; …
- In:
The journal of services marketing
31
(
2017
)
6
,
pp. 485-498
Persistent link: https://www.econbiz.de/10011801570
Saved in:
8
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
9
The "I love o hate them" relationships with cell phone service providers : the role of customer inertia and anger
Carter, Leanne
;
Gray, David
;
D'Alessandro, Steven
; …
- In:
Services marketing quarterly
37
(
2016
)
4
,
pp. 225-240
Persistent link: https://www.econbiz.de/10011628463
Saved in:
10
Brand associations in the higher education sector : the difference between shared and owned associations
Mirzaei, Abas
;
Siuki, Elham Helen
;
Gray, David
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 419-438
Persistent link: https://www.econbiz.de/10011606888
Saved in:
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