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~person:"Johnson, Lester W."
~subject:"Brand image"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Service quality
Consumer behaviour
30
Konsumentenverhalten
30
Brand management
11
Markenführung
11
Beziehungsmarketing
10
Markenimage
10
Relationship marketing
10
Brand
7
Customer satisfaction
7
Kundenzufriedenheit
7
Markenartikel
7
Customer integration
4
Dienstleistungsqualität
4
Kundenintegration
4
Luxury goods
4
Luxusgüter
4
Mobile phone
4
Mobiltelefon
4
Advertising effects
3
Confidence
3
Innovation
3
Internet marketing
3
Jugendliche
3
Marketing management
3
Marketingmanagement
3
Online-Marketing
3
Perceived value
3
Social Web
3
Social web
3
Vertrauen
3
Werbewirkung
3
Youth
3
Australia
2
Australien
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Brand loyalty
2
Brand trust
2
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14
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English
14
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Johnson, Lester W.
Han, Heesup
48
Diamantopoulos, Adamantios
27
Loureiro, Sandra Maria Correia
26
Mattila, Anna S.
25
Phau, Ian
25
Bang, Nguyen
21
Jang, Soocheong
21
Prentice, Catherine
21
Sreejesh, S.
21
Japutra, Arnold
20
Sarkar, Abhigyan
19
Guzman, Francisco
18
Melewar, T. C.
18
Hollebeek, Linda D.
17
Hyun, Sunghyup Sean
17
Park, Jungkun
16
Paul, Justin
16
Balaji, M. S.
15
Bilgihan, Anil
15
Ekinci, Yuksel
15
Line, Nathaniel D.
15
Wong, IpKin Anthony
15
Hanks, Lydia
14
Lee, Seonjeong
14
Liu, Chih-Hsing
14
McColl-Kennedy, Janet R.
14
Sarkar, Juhi Gahlot
14
Fetscherin, Marc
13
Gierl, Heribert
13
Gursoy, Dogan
13
Das, Gopal
12
Gong, Taeshik
12
Klaus, Philipp
12
Pelsmacker, Patrick de
12
Prybutok, Victor R.
12
Quach, Sara
12
Roy, Sanjit
12
Sharma, Piyush
12
Veloutsou, Cleopatra
12
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The journal of brand management : an international journal
5
Asia Pacific journal of marketing and logistics
1
International journal of contemporary hospitality management
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Services marketing quarterly
1
The journal of product & brand management
1
The journal of services marketing
1
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ECONIS (ZBW)
14
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1
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
2
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
3
How does quality of mobile food delivery services influence customer loyalty? : Gronroos’s service quality perspective
Diep Ngoc Su
;
Duy Quy Nguyen-Phuoc
;
Tien Hanh Duong
;
My …
- In:
International journal of contemporary hospitality management
34
(
2022
)
11
,
pp. 4178-4205
Persistent link: https://www.econbiz.de/10013413352
Saved in:
4
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
5
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
6
Inertia in services : causes and consequences for switching
Gray, David
;
D'Alessandro, Steven
;
Johnson, Lester W.
; …
- In:
The journal of services marketing
31
(
2017
)
6
,
pp. 485-498
Persistent link: https://www.econbiz.de/10011801570
Saved in:
7
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
8
The "I love o hate them" relationships with cell phone service providers : the role of customer inertia and anger
Carter, Leanne
;
Gray, David
;
D'Alessandro, Steven
; …
- In:
Services marketing quarterly
37
(
2016
)
4
,
pp. 225-240
Persistent link: https://www.econbiz.de/10011628463
Saved in:
9
Brand associations in the higher education sector : the difference between shared and owned associations
Mirzaei, Abas
;
Siuki, Elham Helen
;
Gray, David
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 419-438
Persistent link: https://www.econbiz.de/10011606888
Saved in:
10
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
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