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~person:"Johnson, Lester W."
~subject:"Konsumentenverhalten"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossary included"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Konsumentenverhalten
Social web
Brand management
13
Markenführung
13
Consumer behaviour
11
Brand image
10
Markenimage
10
Brand
7
Markenartikel
7
Beziehungsmarketing
6
Relationship marketing
6
Customer satisfaction
4
Kundenzufriedenheit
4
Advertising effects
3
Customer integration
3
Internet marketing
3
Kundenintegration
3
Online-Marketing
3
Werbewirkung
3
Brand loyalty
2
Brand trust
2
Celebrity endorsement
2
Celebrity-Werbung
2
Consumer brand engagement
2
Dienstleistungssektor
2
Gesundheit
2
Health
2
Markentreue
2
Marketing management
2
Marketingmanagement
2
Service industry
2
Social Web
2
brand equity
2
brand health
2
brand management
2
Advertising
1
Advertising Spending
1
Ausgaben
1
Brand Equity
1
Brand Health
1
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Undetermined
9
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Article
11
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Aufsatz in Zeitschrift
Glossary included
Working Paper
Article in journal
11
Language
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English
11
Author
All
Johnson, Lester W.
Loureiro, Sandra Maria Correia
32
Phau, Ian
27
Melewar, T. C.
24
Bang, Nguyen
23
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
Guzman, Francisco
21
Diamantopoulos, Adamantios
19
Japutra, Arnold
18
Kunkel, Thilo
17
Sarkar, Juhi Gahlot
17
Veloutsou, Cleopatra
17
Hollebeek, Linda D.
16
Valette-Florence, Pierre
15
Dens, Nathalie
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Khan, Imran
14
Pelsmacker, Patrick de
14
Casidy, Riza
13
Christodoulides, George
13
Rahman, Zillur
13
Vrontis, Demetris
13
Paul, Justin
12
Romaniuk, Jenni
12
Sung, Yongjun
12
Ahn, Jiseon
11
Bagozzi, Richard P.
11
Dwivedi, Abhishek
11
Grohmann, Bianca
11
Keller, Kevin Lane
11
Park, Jungkun
11
Septianto, Felix
11
Sreejesh, S.
11
Swoboda, Bernhard
11
Šerić, Maja
11
Augusto, Mário Gomes
10
Cova, Bernard
10
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Published in...
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The journal of brand management : an international journal
5
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
11
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11
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1
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
2
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
3
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
4
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
5
A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
Saved in:
6
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
7
Brand associations in the higher education sector : the difference between shared and owned associations
Mirzaei, Abas
;
Siuki, Elham Helen
;
Gray, David
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 419-438
Persistent link: https://www.econbiz.de/10011606888
Saved in:
8
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
9
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
10
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
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