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~person:"Johnson, Lester W."
~subject:"Markenimage"
~subject:"Service quality"
~type_genre:"Article in journal"
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Markenimage
Service quality
Beziehungsmarketing
17
Relationship marketing
17
Consumer behaviour
11
Konsumentenverhalten
11
Customer satisfaction
7
Kundenzufriedenheit
7
Brand
6
Brand image
6
Brand management
6
Dienstleistungsqualität
6
Markenartikel
6
Markenführung
6
Customer integration
5
Kundenintegration
5
Internet marketing
4
Online-Marketing
4
Dienstleistungssektor
3
Mobile phone
3
Mobiltelefon
3
Perceived value
3
Service industry
3
Social Web
3
Social web
3
Advertising effects
2
Brand loyalty
2
Brand trust
2
Confidence
2
Consumer brand engagement
2
Customer value
2
Dienstleistungsmanagement
2
Innovation
2
Kundenwert
2
Markentreue
2
Service management
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
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12
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Article in journal
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12
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English
12
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Johnson, Lester W.
Han, Heesup
28
Gil Saura, Irene
23
Prentice, Catherine
23
Hollebeek, Linda D.
19
Loureiro, Sandra Maria Correia
19
Mattila, Anna S.
17
Japutra, Arnold
15
Hyun, Sunghyup Sean
14
Klaus, Philipp
13
Sreejesh, S.
13
Balaji, M. S.
12
Gong, Taeshik
12
Kumar, Vikas
12
McColl-Kennedy, Janet R.
12
Quach, Sara
12
Rather, Raouf Ahmad
12
Khan, Imran
11
Qu, Hailin
11
Sarkar, Abhigyan
11
Šerić, Maja
11
Chahal, Hardeep
10
Gustafsson, Anders
10
King, Ceridwyn
10
Rahman, Zillur
10
Roy, Sanjit
10
Bang, Nguyen
9
Bilgihan, Anil
9
Fetscherin, Marc
9
Park, Jungkun
9
Prybutok, Victor R.
9
So, Kevin Kam Fung
9
Thaichon, Paramaporn
9
Wong, IpKin Anthony
9
Ahn, Jiseon
8
Bruhn, Manfred
8
Casidy, Riza
8
Fernandes, Teresa
8
Guzman, Francisco
8
Izogo, Ernest Emeka
8
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Journal of strategic marketing
2
The journal of services marketing
2
Asia Pacific journal of marketing and logistics
1
International journal of contemporary hospitality management
1
International journal of services technology and management
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Services marketing quarterly
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
12
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1
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
2
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
3
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
4
How does quality of mobile food delivery services influence customer loyalty? : Gronroos’s service quality perspective
Diep Ngoc Su
;
Duy Quy Nguyen-Phuoc
;
Tien Hanh Duong
;
My …
- In:
International journal of contemporary hospitality management
34
(
2022
)
11
,
pp. 4178-4205
Persistent link: https://www.econbiz.de/10013413352
Saved in:
5
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
6
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
7
Inertia in services : causes and consequences for switching
Gray, David
;
D'Alessandro, Steven
;
Johnson, Lester W.
; …
- In:
The journal of services marketing
31
(
2017
)
6
,
pp. 485-498
Persistent link: https://www.econbiz.de/10011801570
Saved in:
8
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
9
The "I love o hate them" relationships with cell phone service providers : the role of customer inertia and anger
Carter, Leanne
;
Gray, David
;
D'Alessandro, Steven
; …
- In:
Services marketing quarterly
37
(
2016
)
4
,
pp. 225-240
Persistent link: https://www.econbiz.de/10011628463
Saved in:
10
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
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