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~person:"Jones, D. G. Brian"
~person:"Malhotra, Naresh K."
~person:"Shaw, Eric H."
~type_genre:"Biography"
~type_genre:"Book section"
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Jones, D. G. Brian
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History of marketing thought ; Volume 1
4
History of marketing thought ; Volume 2
3
Fundamentals of marketing research ; Vol. 1
2
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2
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2
Critical marketing : issues in contemporary marketing
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Marketing theory
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ECONIS (ZBW)
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1
Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Historical research in marketing management
,
(pp. 135-159)
.
2018
Persistent link: https://www.econbiz.de/10011926745
Saved in:
2
Percival White (1887 - 1970) : marketing engineer
Jones, D. G. Brian
;
Tadajewski, Mark
- In:
Marketing theory
11
(
2011
)
4
,
pp. 455-478
Persistent link: https://www.econbiz.de/10009419184
Saved in:
3
The early schools of marketing thought
Shaw, Eric H.
;
Jones, D. G. Brian
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 27-41)
.
2010
Persistent link: https://www.econbiz.de/10003923075
Saved in:
4
The modern schools of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 42-58)
.
2010
Persistent link: https://www.econbiz.de/10003923080
Saved in:
5
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
6
Exchange : a conceptualization
Shaw, Eric H.
;
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003717489
Saved in:
7
Biography and the history of marketing thought : Henry Charles Taylor and Edward David Jones
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003643864
Saved in:
8
Simon Litman (1873 - 1965) : pioneer marketing scholar
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003644057
Saved in:
9
Theodore N. Beckman (1895 - 1973) : external manifestations of the man
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003644063
Saved in:
10
Robert Bartels and the history of marketing thought
Shaw, Eric H.
;
Tamilia, Robert D.
-
2008
Persistent link: https://www.econbiz.de/10003644069
Saved in:
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