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~person:"Kamboj, Shampy"
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Search: subject_exact:"Relationship marketing"
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Beziehungsmarketing
10
Relationship marketing
10
Consumer behaviour
6
Konsumentenverhalten
6
Social Web
6
Social web
6
Brand management
4
Customer integration
4
Kundenintegration
4
Markenführung
4
Brand
3
Brand image
3
Internet marketing
3
Markenimage
3
Online-Marketing
3
CRM
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Customer participation
2
Customer satisfaction
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Dienstleistungsqualität
2
Firm performance
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Innovation
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Kundenzufriedenheit
2
Markenartikel
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Service quality
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consumer-brand relationships
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social media
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technology
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Anti-brand act
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Bank failure
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Banking failure
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Bankinsolvenz
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Betriebliche Wertschöpfung
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Bibliometrics
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Brand loyalty
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Kamboj, Shampy
Bruhn, Manfred
113
Homburg, Christian
108
Kumar, V.
79
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
41
Gil Saura, Irene
38
Mattila, Anna S.
38
Grönroos, Christian
37
Svensson, Göran
35
Thaichon, Park
35
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Prentice, Catherine
31
Eggert, Andreas
30
Neslin, Scott A.
30
Reichwald, Ralf
30
Sheth, Jagdish N.
30
Evanschitzky, Heiner
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Georgi, Dominik
28
Grewal, Dhruv
28
Matzler, Kurt
28
Kleinaltenkamp, Michael
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
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International journal of bank marketing
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
International marketing review
1
Journal of global marketing
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
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ECONIS (ZBW)
10
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
3
Customer involvement and servitization in hybrid offerings : moderating role of digitalization and co-creation
Behl, Abhishek
;
Kamboj, Shampy
;
Sarmah, Bijoylaxmi
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 739-773
Persistent link: https://www.econbiz.de/10014469953
Saved in:
4
Customer participation in service innovation using SNS smartphone apps : an investigation of the Indian hotel service industry
Sarmah, Bijoylaxmi
;
Shukla, Yupal
;
Chatterjee, Ravi
; …
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2971-2992
Persistent link: https://www.econbiz.de/10014451774
Saved in:
5
Impact of mobile banking failure on bank customers' usage behaviour : the mediating role of user satisfaction
Kamboj, Shampy
;
Sharma, Manika
;
Sarmah, Bijoylaxmi
- In:
International journal of bank marketing
40
(
2022
)
1
,
pp. 128-153
Persistent link: https://www.econbiz.de/10013165352
Saved in:
6
Personalized digital marketing recommender engine
Behera, Rajat Kumar
;
Gunasekaran, Angappa
;
Gupta, Shivam
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-24
Persistent link: https://www.econbiz.de/10012171970
Saved in:
7
Impact of social media and customer-centric technology on performance outcomes : the mediating role of social CRM capabilities
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 109-125
Persistent link: https://www.econbiz.de/10011849126
Saved in:
8
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
9
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
10
Impact of social CRM capabilities on firm performance : examining the mediating role of co-created customer experience
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
;
Goyal, …
- In:
International journal of information systems in the …
8
(
2016
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011584132
Saved in:
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