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~person:"Kannan, P. K."
~person:"Salo, Jari"
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Search: subject:"Mobile Marketing"
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Mobile marketing
7
Mobile Marketing
6
Mobile communications
5
Mobilkommunikation
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Consumer behaviour
4
Internet marketing
4
Konsumentenverhalten
4
Online-Marketing
4
Beziehungsmarketing
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Kannan, P. K.
Salo, Jari
Bauer, Hans H.
10
Fritz, Wolfgang
8
Karjaluoto, Heikki
7
Okazaki, Shintaro
7
Shankar, Venkatesh
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Link, Jörg
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Luo, Xueming
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Silberer, Günter
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Spann, Martin
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Bamoriya, Hemant
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Fang, Zheng
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Gao, Tao
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Ghose, Anindya
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Leppäniemi, Matti
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Pagani, Margherita
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Rohm, Andrew J.
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Sajad Rezaei
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Stephen, Andrew T.
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Sultan, Fareena
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Wiedmann, Klaus-Peter
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Amirkhanpour, Monaliz
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Andrews, Michelle
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Baek, Tae Hyun
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Barnes, Stuart J.
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Bart, Yakov
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Cui, Xuebin
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Dholakia, Nikhilesh
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Drennan, Judy
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Dwivedi, Yogesh Kumar
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Advances in electronic marketing
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
E-marketing ; Vol. 2
1
International advertising and communication : current insights and empirical findings
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
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ECONIS (ZBW)
7
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1
The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
Saved in:
2
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
3
The influence of content and trust on consumers' intention to accept mobile advertisements
Westerlund, Mika
;
Rajala, Risto
;
Tuunanen, Tuure
;
Salo, Jari
-
2012
Persistent link: https://www.econbiz.de/10009575191
Saved in:
4
Integrated marketing communications in mobile context
Leppäniemi, Matti
;
Karjaluoto, Heikki
;
Sinisalo, Jaakko
; …
- In:
International advertising and communication : current …
,
(pp. 397-415)
.
2006
Persistent link: https://www.econbiz.de/10003378198
Saved in:
5
Retailer use of permission-based mobile advertising
Salo, Jari
;
Tähtinen, Jaana
- In:
Advances in electronic marketing
,
(pp. 139-155)
.
2005
Persistent link: https://www.econbiz.de/10003168458
Saved in:
6
Factors affecting customers' willingness to receive
mobile
marketing
Leppäniemi, Matti
;
Karjaluoto, Heikki
;
Salo, Jari
; …
- In:
Advertising and communication : proceedings 4th …
,
(pp. 249-253)
.
2005
Persistent link: https://www.econbiz.de/10003353824
Saved in:
7
The internet information market : the emerging role of intermediaries
Kannan, P. K.
;
Chang, Ai-Mei
;
Whinston, Andrew B.
-
2000
Persistent link: https://www.econbiz.de/10001449649
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