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~person:"Kapferer, Jean-Noël"
~person:"Thaichon, Park"
~subject:"Marketingmanagement"
~subject:"Sustainability"
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Search: subject_exact:"Luxusgüter"
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Marketingmanagement
Sustainability
Luxury goods
40
Luxusgüter
40
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
17
Markenführung
17
Luxury
10
Markenartikel
7
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5
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Luxusgut
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Kapferer, Jean-Noël
Thaichon, Park
Ko, Eunju
7
Septianto, Felix
7
Amatulli, Cesare
5
Mosca, Fabrizio
5
Ozuem, Wilson
5
De Angelis, Matteo
4
Azemi, Yllka
3
Bastien, Vincent
3
Batat, Wided
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Guido, Gianluigi
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Hennigs, Nadine
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Henninger, Claudia E.
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Jayawardena, Nirma Sadamali
3
Kitchen, Philip J.
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Moore, Christopher
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Muthu, Subramanian Senthilkannan
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Northey, Gavin
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Perry, Patsy
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Pitt, Leyland F.
3
Ryding, Daniella
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Seo, Yuri
3
Truong, Yann
3
Vaih-Baur, Christina
3
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2
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Eom, Hyo Jin
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Gallo, Rosalia
2
Gardetti, Miguel Angel
2
Holthaus, Lina
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The journal of brand management : an international journal
3
Luxury marketing, sustainability and technology : the future of luxury management
2
International journal of retail and distribution management
1
Journal of personal selling & sales management
1
Journal of retailing and consumer services
1
Luxury marketing : a challenge for theory and practice
1
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ECONIS (ZBW)
10
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1
Identifying factors influencing purchase intention of sustainable luxury retailing products
Lavuri, Rambabu
;
Kaul, Dimple
;
Mohan, Geetha
; …
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014484397
Saved in:
2
Luxury marketing and sustainability in the South Asian context
Jayawardena, Nirma Sadamali
;
Quach, Sara
;
Perera, …
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 1-14)
.
2023
Persistent link: https://www.econbiz.de/10014484404
Saved in:
3
Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product : a case study in Nepal
Mishra, Udgam
;
Jayawardena, Nirma Sadamali
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 92-115)
.
2023
Persistent link: https://www.econbiz.de/10014484480
Saved in:
4
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
5
All that glitters is not sold: selling a luxury brand outside a luxury environment
Gyomlai, Moumita Das
;
Ahearne, Michael
;
Rouziès, Dominique
- In:
Journal of personal selling & sales management
42
(
2022
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10013178130
Saved in:
6
Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10012297784
Saved in:
7
Is luxury compatible with sustainability? : luxury consumers' viewpoint
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010234577
Saved in:
8
More on luxury anti-laws of marketing
Bastien, Vincent
;
Kapferer, Jean-Noël
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 19-34)
.
2013
Persistent link: https://www.econbiz.de/10009667686
Saved in:
9
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10003739843
Saved in:
10
The specificity of luxury management : turning marketing upside down
Kapferer, Jean-Noël
;
Bastien, Vincent
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 311-322
Persistent link: https://www.econbiz.de/10003847248
Saved in:
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