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~person:"Kapferer, Jean-Noël"
~person:"Wiedmann, Klaus-Peter"
~subject:"Luxury goods"
~subject:"Social responsibility"
~type_genre:"Article in journal"
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Search: subject_exact:"Luxusgüter"
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Luxury goods
Social responsibility
Luxusgüter
32
Consumer behaviour
26
Konsumentenverhalten
26
Brand management
15
Markenführung
15
Luxury
7
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5
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32
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Kapferer, Jean-Noël
Wiedmann, Klaus-Peter
Phau, Ian
27
Ko, Eunju
25
Valette-Florence, Pierre
17
Jain, Sheetal
16
Shukla, Paurav
16
Hyun, Sunghyup Sean
15
Seo, Yuri
14
Christodoulides, George
13
Septianto, Felix
12
Nagasawa, Shin'ya
11
Amatulli, Cesare
10
Heine, Klaus
10
Han, Heesup
9
Park, Jungkun
9
Peng, Norman
9
Atwal, Glyn
8
Choi, Tsan-Ming
8
Guido, Gianluigi
8
Hennigs, Nadine
8
Jain, Varsha
8
Pitt, Leyland F.
8
Sung, Billy
8
Thaichon, Park
8
Aiello, Gaetano
7
Brun, Alessandro
7
Cervellon, Marie-Cécile
7
Chen, Annie Huiling
7
Dion, Delphine
7
Donzé, Pierre-Yves
7
Godey, Bruno
7
Klarmann, Christiane
7
Klaus, Philipp
7
Shen, Bin
7
Shimul, Anwar Sadat
7
Ahn, Jiseon
6
Donvito, Raffaele
6
Eastman, Jacqueline Kilsheimer
6
Holmqvist, Jonas
6
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The journal of brand management : an international journal
8
Journal of business research : JBR
5
The journal of product & brand management
5
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
Business horizons
2
Psychology & marketing
2
International journal of retail & distribution management
1
International marketing review
1
Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
32
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1
Guest editorial : a roadmap and future research agenda for luxury marketing and branding research
Christodoulides, George
;
Wiedmann, Klaus-Peter
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 341-350
Persistent link: https://www.econbiz.de/10013164335
Saved in:
2
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
Saved in:
3
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
4
All that glitters is not sold: selling a luxury brand outside a luxury environment
Gyomlai, Moumita Das
;
Ahearne, Michael
;
Rouziès, Dominique
- In:
Journal of personal selling & sales management
42
(
2022
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10013178130
Saved in:
5
The myth of the universal millennial : comparing millennials’ perceptions of luxury across six countries
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
International marketing review
39
(
2022
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013396163
Saved in:
6
Which consumers believe luxury must be expensive and why? : a cross-cultural comparison of motivations
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
132
(
2021
),
pp. 301-313
Persistent link: https://www.econbiz.de/10012581682
Saved in:
7
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
8
Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10012297784
Saved in:
9
How self-success drives luxury demand : an integrated model of luxury growth and country comparisons
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 273-287
Persistent link: https://www.econbiz.de/10012104001
Saved in:
10
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
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