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~person:"Karray, Salma"
~person:"Yan, Ruiliang"
~subject:"Marketing"
~subject:"Pricing strategy"
~subject:"Spieltheorie"
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Search: subject_exact:"Vertriebskanal"
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Marketing
Pricing strategy
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Distribution channel
37
Vertriebsweg
37
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19
Einzelhandel
18
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18
Advertising
12
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10
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Karray, Salma
Yan, Ruiliang
Zaccour, Georges
15
Chen, Jing
11
Martín Herrán, Guiomar
10
Taboubi, Sihem
10
Pei, Zhi
9
Chen, Ying-Ju
8
Matsui, Kenji
8
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7
Cheng, T. C. E.
7
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7
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7
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7
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7
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7
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7
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6
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6
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6
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6
Liang, Liang
6
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6
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6
Ansary, Adel I. el-
5
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5
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5
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4
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4
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Journal of retailing and consumer services
5
Journal of business research : JBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of production research
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
E-business applications for product development and competitive growth : emerging technologies
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
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International journal of e-business research : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
24
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1
The strategic value of buy online and pick up from store service to the dual channel coordination
Pei, Zhi
;
Ghose, Sanjoy
;
Yan, Ruiliang
;
Zhou, Steve Bin
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462194
Saved in:
2
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
3
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
4
Which one is more valuable in coordinating the online and offline distribution? : service support or online price coordination
Pei, Zhi
;
Yan, Ruiliang
;
Ghose, Sanjoy
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 150-159
Persistent link: https://www.econbiz.de/10012285147
Saved in:
5
Mobile channel and channel coordination under different supply chain contexts
Amrouche, Nawel
;
Pei, Zhi
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 165-182
Persistent link: https://www.econbiz.de/10012162493
Saved in:
6
Joint advertising of complementary products sold through an independent retailer
Karray, Salma
;
Sigué, Simon Pierre
- In:
International journal of production research
56
(
2018
)
15
,
pp. 5222-5233
Persistent link: https://www.econbiz.de/10011931109
Saved in:
7
Offline retailers expanding online to compete with manufacturers : strategies and channel power
Karray, Salma
;
Sigué, Simon Pierre
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 203-214
Persistent link: https://www.econbiz.de/10011871451
Saved in:
8
Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
187
(
2017
),
pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
Saved in:
9
Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang
;
Cao, Zixia
;
Pei, Zhi
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
Saved in:
10
Channel coordination with quantity discounts and/or cooperative advertising
Karray, Salma
;
Surti, Chirag
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5317-5335
Persistent link: https://www.econbiz.de/10011530210
Saved in:
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