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~person:"Katona, Zsolt"
~person:"Schultz, Carsten D."
~person:"Tucker, Catherine"
~subject:"Internet marketing"
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Internet marketing
Online-Marketing
59
Advertising effects
26
Werbewirkung
26
Consumer behaviour
22
Konsumentenverhalten
22
Advertising
19
Werbung
19
Social Web
17
Social web
17
Electronic Commerce
12
Online retailing
12
Online-Handel
12
Suchmaschine
11
Search engine
10
USA
8
United States
8
Data protection
7
Datenschutz
7
E-commerce
7
Internet
6
Theorie
6
Theory
6
online advertising
6
Distribution channel
5
Market research
5
Marktforschung
5
Mobile Marketing
5
Mobile marketing
5
Regulation
5
Regulierung
5
Vertriebsweg
5
Viral marketing
5
Virales Marketing
5
Artificial intelligence
4
Befragung
4
Beziehungsmarketing
4
Digitalisierung
4
Digitization
4
Einzelhandel
4
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26
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5
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Article
46
Book / Working Paper
16
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Article in journal
38
Aufsatz in Zeitschrift
38
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5
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4
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English
51
German
8
Undetermined
3
Author
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Katona, Zsolt
Schultz, Carsten D.
Tucker, Catherine
Kreutzer, Ralf T.
35
Goldfarb, Avi
30
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
27
Wilbur, Kenneth C.
25
Chaffey, Dave
24
Law, Chun Hung Roberts
22
Ghose, Anindya
21
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Edelman, Benjamin
18
Kollmann, Tobias
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Fritz, Wolfgang
17
Karjaluoto, Heikki
17
Lammenett, Erwin
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Smith, Katherine Taken
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Stephen, Andrew T.
15
Tan, Yong
15
Viswanathan, Siva
15
Wirtz, Bernd W.
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hudders, Liselot
14
Ko, Eunju
14
Kumar, Subodha
14
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Institution
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Springer-Verlag GmbH
2
National Bureau of Economic Research
1
Published in...
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of marketing
4
Journal of marketing research : JMR
3
Berichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing : Forschungsbericht
2
Lehrbuch
2
Marketing Science
2
Co-created effective, agile, and trusted eServices : 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, 13 - 15 August 2013 ; proceedings
1
Discussion papers / CEPR
1
ERIM report series research in management
1
Electronic commerce research
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
Handbook of the economics of marketing : Volume 1
1
Handbook of the economics of marketing ; Volume 1
1
International journal of industrial organization
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of competition law & economics
1
Journal of economics & management strategy : JEMS
1
Journal of marketing research
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Management Science
1
Multichannel-Management
1
NBER working paper series
1
NET Institute Working Paper
1
Reihe: Marketing, Handel und Management
1
Sloan working papers
1
Springer eBooks / Business and Economics
1
SpringerLink / Bücher
1
The SAGE handbook of social media marketing
1
The journal of services marketing
1
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Source
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ECONIS (ZBW)
59
RePEc
3
Showing
1
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62
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1
TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
2
The future of digital technologies in
marketing
: a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
3
What blockchain can and can't do : applications to
marketing
and privacy
Marthews, Alex
;
Tucker, Catherine
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 49-53
Persistent link: https://www.econbiz.de/10014281896
Saved in:
4
Digital hermits
Miklos-Thal, Jeanine
;
Goldfarb, Avi
;
Haviv, Avery
; …
-
2023
Persistent link: https://www.econbiz.de/10013530914
Saved in:
5
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
6
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
7
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
8
Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Hussain, Ali
;
Abbasi, Amir Zaib
;
Hollebeek, Linda D.
; …
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10013407525
Saved in:
9
Organizational exit strategies on social media platforms
Kruse, Björn
;
Schultz, Carsten D.
- In:
The SAGE handbook of social media marketing
,
(pp. 388-402)
.
2022
Persistent link: https://www.econbiz.de/10013368594
Saved in:
10
The effect of social media and advertising activities on affiliate
marketing
Olbrich, Rainer
;
Schultz, Carsten D.
;
Bormann, Patrick
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
Saved in:
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