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~person:"Katona, Zsolt"
~person:"Skiera, Bernd"
~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Internet marketing
Online-Marketing
24
Advertising effects
9
Werbewirkung
9
Advertising
8
Werbung
8
Search engine
7
Social Web
7
Social web
7
Suchmaschine
7
Consumer behaviour
4
Konsumentenverhalten
4
E-commerce
3
Electronic Commerce
3
Mobile Marketing
3
Mobile marketing
3
Preismanagement
3
Pricing strategy
3
Viral marketing
3
Virales Marketing
3
Beziehungsmarketing
2
Facebook
2
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2
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2
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2
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2
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online advertising
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Bank marketing
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Aufsatz in Zeitschrift
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24
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English
22
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Katona, Zsolt
Skiera, Bernd
Tucker, Catherine
24
Dwivedi, Yogesh Kumar
23
Law, Chun Hung Roberts
22
Goldfarb, Avi
17
Rita, Paulo
16
Harrigan, Paul
15
Filieri, Raffaele
14
Hudders, Liselot
14
Ko, Eunju
14
Bigné Alcañiz, J. Enrique
13
Ghose, Anindya
13
Loureiro, Sandra Maria Correia
13
Pelsmacker, Patrick de
13
Wilbur, Kenneth C.
13
Grewal, Dhruv
12
Jansen, Bernard J.
12
Karjaluoto, Heikki
12
Kumar, Vikas
12
Michaelidou, Nina
12
Okumus, Fevzi
12
Pauwels, Koen
12
Smith, Katherine Taken
12
Choi, Yung Kyun
11
Dens, Nathalie
11
Fesenmaier, Daniel R.
11
Reijmersdal, Eva A. van
11
Vrontis, Demetris
11
Whinston, Andrew B.
11
Xiang, Zheng
11
Ahuja, Vandana
10
Bellman, Steven
10
Bilgihan, Anil
10
Jerath, Kinshuk
10
Kannan, P. K.
10
Kim, Juran
10
Mariani, Marcello M.
10
Milne, George R.
10
Okazaki, Shintaro
10
Pitt, Leyland F.
10
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Journal of marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
Electronic commerce research and applications
1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of creating value
1
Journal of marketing research
1
Journal of retailing
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Schmalenbach business review : sbr
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
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ECONIS (ZBW)
24
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1
How does the adoption of ad blockers affect news consumption?
Yan, Shunyao
;
Miller, Klaus Matthias
;
Skiera, Bernd
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10013389277
Saved in:
2
How do privacy laws impact the value for advertisers, publishers and users in the online advertising market? : a comparison of the EU, US and China
Jin, Yuxi
;
Skiera, Bernd
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 306-327
Persistent link: https://www.econbiz.de/10014581520
Saved in:
3
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
4
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
5
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
6
Commentary: inefficiencies in digital advertising markets : evidence from the field
Porter, Jonathan
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 30-34
Persistent link: https://www.econbiz.de/10012391405
Saved in:
7
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
Bayer, Emanuel
;
Srinivasan, Shuba
;
Riedl, Edward J.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 789-804
Persistent link: https://www.econbiz.de/10012494716
Saved in:
8
Helping merchants to assess the profitability of deal-of-the-day promotions
Reiner, Jochen
;
Skiera, Bernd
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
3
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011881377
Saved in:
9
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
10
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
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