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~person:"Katuse, Paul"
~person:"Kerr, Gayle"
~subject:"Afrika"
~subject:"Bildung"
~subject:"Digitalisierung"
~subject:"Werbung"
~type:"article"
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Search: subject_exact:"Marketing mix"
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4
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4
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Katuse, Paul
Kerr, Gayle
Bruhn, Manfred
5
Jain, Amit
5
Malik, Garima
5
Yan, Ruiliang
5
Kaiser, Harry M.
4
Laurie, Sally
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Ko, Eunju
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Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
2
European journal of marketing : EJM
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
7
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1
An introduction to public sector marketing communications : traditional and digital perspectives
Adeola, Ogechi
;
Twum, Kojo Kakra
;
Katuse, Paul
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014289776
Saved in:
2
Conclusion : towards effective public sector marketing communications in Africa
Adeola, Ogechi
;
Mogaji, Emmanuel
;
Katuse, Paul
;
Twum, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 267-284)
.
2023
Persistent link: https://www.econbiz.de/10014289805
Saved in:
3
Introduction to public sector marketing communications in Africa
Adeola, Ogechi
;
Katuse, Paul
;
Twum, Kojo Kakra
;
Adisa, …
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 3-18)
.
2022
Persistent link: https://www.econbiz.de/10013415039
Saved in:
4
IMC education and digital disruption
Kerr, Gayle
;
Kelly, Louise
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011698196
Saved in:
5
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
6
Same but different : perceptions of integrated marketing communication among marketing communication partners in Australia
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10003974779
Saved in:
7
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 119-137
Persistent link: https://www.econbiz.de/10003881209
Saved in:
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