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~person:"Keiningham, Timothy"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Fluggesellschaft"
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Fluggesellschaft
Beziehungsmarketing
46
Relationship marketing
46
Consumer behaviour
34
Konsumentenverhalten
34
Brand management
23
Markenführung
23
Customer satisfaction
22
Kundenzufriedenheit
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Social web
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Dienstleistungsqualität
10
Markenartikel
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Online-Marketing
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5
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Virales Marketing
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Airline
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Australien
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Brand loyalty
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Customer experience
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Keiningham, Timothy
Loureiro, Sandra Maria Correia
Han, Heesup
7
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4
Hyun, Sunghyup Sean
4
Shaw, Stephen
4
Taneja, Nawal K.
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Khudhair, Harith Yas
3
Kim, Wansoo
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Palau i Saumell, Ramon
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Prentice, Catherine
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1
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Journal of retailing and consumer services
2
Journal of strategic marketing
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ECONIS (ZBW)
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Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
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2
The influence of brand experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
3
An asymmetrical approach to understanding configurations of customer loyalty in the airline industry
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 96-107
Persistent link: https://www.econbiz.de/10011743169
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