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~person:"Keller, Kevin Lane"
~person:"Kitchen, Philip J."
~person:"Loureiro, Sandra Maria Correia"
~subject:"Konsumentenverhalten"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Marketingmanagement"
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Konsumentenverhalten
Marketing management
27
Marketingmanagement
27
Brand management
11
Markenführung
11
Consumer behaviour
9
Communication
7
Kommunikation
7
Brand image
5
Markenimage
5
Marketing
5
Advertising
3
Corporate reputation
3
Firmenimage
3
Luxury goods
3
Luxusgüter
3
Public relations
3
USA
3
United States
3
Werbung
3
Öffentlichkeitsarbeit
3
Bibliometrics
2
Bibliometrie
2
Brand coolness
2
Branding
2
Corporate culture
2
Emotion
2
Firm-wide IMC
2
Green marketing
2
Großbritannien
2
Integrated marketing communication
2
Neuseeland
2
New Zealand
2
Personality psychology
2
Persönlichkeitspsychologie
2
Text
2
Text mining
2
United Kingdom
2
Unternehmenskultur
2
marketing communications
2
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1
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Article
8
Book / Working Paper
1
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Arbeitspapier
Aufsatz in Zeitschrift
Article in journal
8
Aufsatz im Buch
4
Book section
4
Reprint
3
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1
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1
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Language
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English
9
Author
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Keller, Kevin Lane
Kitchen, Philip J.
Loureiro, Sandra Maria Correia
Ko, Eunju
8
Melewar, T. C.
7
Gierl, Heribert
6
Kumar, V.
6
Verhoef, Peter C.
6
Vrontis, Demetris
6
Bruwer, Johan
5
Gao, Tao
5
Pauwels, Koen
5
Rohm, Andrew J.
5
Sheth, Jagdish N.
5
Smith, N. Craig
5
Spann, Martin
5
Sultan, Fareena
5
Thomas, Sujo
5
Bang, Nguyen
4
Chang, Chun-Tuan
4
Eisend, Martin
4
Eisingerich, Andreas B
4
Homburg, Christian
4
Kureshi, Sonal
4
Kushwaha, Tarun
4
Laroche, Michel
4
Martínez-López, Francisco J.
4
Nasiry, Javad
4
Neslin, Scott A.
4
Paap, Richard
4
Parguel, Béatrice
4
Wiedmann, Klaus-Peter
4
Zeithammer, Robert
4
Šerić, Maja
4
Abril Barrie, Carmen
3
Al-Homaidi, Eissa A.
3
Bae, Mikyeung
3
Bang Nguyen Viet
3
Barber, Nelson
3
Bartling, Björn
3
Bauer, Hans H.
3
Brasel, S. Adam
3
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The journal of product & brand management
2
European journal of marketing : EJM
1
Journal of communication management
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
9
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1
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9
of
9
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date (oldest first)
1
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
2
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
3
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
4
Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
5
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
6
Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
Saved in:
7
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
8
Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
Saved in:
9
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
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