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~person:"Keller, Kevin Lane"
~person:"Lindgreen, Adam"
~person:"Perreault, William D."
~subject:"USA"
~subject:"United States"
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Search: subject_exact:"Marketing mix"
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Marketing management
69
Marketingmanagement
69
Marketing
30
Marketing theory
25
Marketingtheorie
25
Brand management
18
Markenführung
18
Theorie
13
Theory
13
Consumer behaviour
9
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9
B-to-B-Marketing
8
Business-to-business marketing
8
Brand image
7
International marketing
7
Internationales Marketing
7
Markenimage
7
Produktmanagement
6
Competitive strategy
5
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5
Strategisches Management
5
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5
Brand extension
4
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4
Markenpolitik
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4
Market research
4
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4
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3
Betriebswirtschaftslehre
3
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3
Business economics
3
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3
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3
Firmenimage
3
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3
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English
17
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Keller, Kevin Lane
Lindgreen, Adam
Perreault, William D.
Kotler, Philip
16
Kaiser, Harry M.
12
Hawkins, Del I.
8
Kumar, V.
7
Mothersbaugh, David L.
6
Newman, Bruce I.
5
Song, Michael
5
Armstrong, Gary
4
Best, Roger J.
4
Boyd, Harper W.
4
Gupta, Sunil
4
Hartley, Robert F.
4
Hult, G. Tomas M.
4
Kitchen, Philip J.
4
Korzenny, Felipe
4
Lamb, Charles W.
4
McCarthy, Edmund Jerome
4
Anderson, Kym
3
Bellin, Howard
3
Blankson, Charles
3
Boone, Louis E.
3
Bresnahan, Timothy F.
3
Brettel, Malte
3
Calantone, Roger J.
3
Cannon, Joseph P.
3
Carpenter, Gregory S.
3
Damania, Richard
3
Day, George S.
3
Duncan, Delbert J.
3
Ehrlich, Evelyn
3
Fanelli, Duke
3
Jackson, Lee Ann
3
Jaworski, Bernard J.
3
Knittel, Christopher R.
3
Kohli, Ajay Kumar
3
Korzenny, Betty Ann
3
Kurtz, David L.
3
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American Marketing Association
1
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The journal of business & industrial marketing
2
Brand management ; Vol. 1
1
Business horizons
1
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Measuring and managing brands
1
The Irwin series in marketing
1
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ECONIS (ZBW)
17
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1
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
2
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
3
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
4
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
5
The supporting function of marketing in corporate social responsibility
Lindgreen, Adam
;
Swaen, Valérie
;
Johnston, Wesley
- In:
Corporate reputation review : an international journal
12
(
2009/10
)
2
,
pp. 120-139
Persistent link: https://www.econbiz.de/10003870140
Saved in:
6
Purchasing orientation
Lindgreen, Adam
;
Révész, Balázs
;
Glynn, Mark
- In:
The journal of business & industrial marketing
24
(
2009
)
3/4
,
pp. 143-153
Persistent link: https://www.econbiz.de/10009524606
Saved in:
7
Purchasing orientation
Lindgreen, Adam
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10009524682
Saved in:
8
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
9
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
10
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2009
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10013477003
Saved in:
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