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~person:"Keller, Kevin Lane"
~person:"Perreault, William D."
~subject:"Advertising"
~subject:"USA"
~subject:"United States"
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Advertising
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Marketing management
53
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23
Brand management
18
Markenführung
18
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13
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Keller, Kevin Lane
Perreault, William D.
Bruhn, Manfred
19
Kaiser, Harry M.
18
Kotler, Philip
16
Esch, Franz-Rudolf
9
Pepels, Werner
9
Hawkins, Del I.
8
Kitchen, Philip J.
8
Kumar, V.
8
Pelsmacker, Patrick de
7
Hackley, Christopher E.
6
Mothersbaugh, David L.
6
Jain, Amit
5
Malik, Garima
5
Newman, Bruce I.
5
Shimp, Terence A.
5
Song, Michael
5
Yan, Ruiliang
5
Adeola, Ogechi
4
Armstrong, Gary
4
Best, Roger J.
4
Boyd, Harper W.
4
Gijsenberg, Maarten J.
4
Gupta, Sunil
4
Hartley, Robert F.
4
Hult, G. Tomas M.
4
Korzenny, Felipe
4
Kwak, Hyokjin
4
Lamb, Charles W.
4
Laurie, Sally
4
Lindgreen, Adam
4
McCarthy, Edmund Jerome
4
Mortimer, Kathleen
4
Pauwels, Koen
4
Schultz, Don E.
4
Stevens, Robert E.
4
Stremersch, Stefan
4
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4
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American Marketing Association
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Brand management ; Vol. 1
1
European journal of marketing : EJM
1
Journal of marketing
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Measuring and managing brands
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The Irwin series in marketing
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ECONIS (ZBW)
14
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1
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
2
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
3
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
4
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
5
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
6
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
7
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
8
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2009
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10013477003
Saved in:
9
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
10
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
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