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~person:"Keller, Kevin Lane"
~person:"Shaw, Eric H."
~source:"econis"
~subject:"Marketingtheorie"
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Marketingtheorie
Marketingmanagement
43
Marketing management
42
Marketing
22
Brand management
19
Markenführung
19
Marketing theory
18
Theorie
9
Theory
9
Brand image
8
Markenimage
8
USA
7
United States
7
Produktmanagement
6
Competitive strategy
5
Consumer behaviour
5
Konsumentenverhalten
5
Product management
5
Strategisches Management
5
Wettbewerbsstrategie
5
Brand extension
4
Corporate reputation
4
Firmenimage
4
Markenartikel
4
Markenpolitik
4
Markentransfer
4
Europa
3
Management
3
Brand architecture
2
Europe
2
Markenarchitektur
2
Markenname
2
Strategic management
2
Value analysis
2
Wertanalyse
2
A general theory of marketing
1
Advertising
1
B-to-B-Marketing
1
Betriebswirtschaftslehre
1
Beziehungsmarketing
1
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Book / Working Paper
15
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3
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13
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11
Article in journal
3
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3
Glossar enthalten
3
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Language
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English
14
German
4
Author
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Keller, Kevin Lane
Shaw, Eric H.
Kotler, Philip
25
Homburg, Christian
14
Sheth, Jagdish N.
13
Perreault, William D.
9
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Hunt, Shelby D.
7
Krohmer, Harley
7
Tadajewski, Mark
7
Wensley, Robin
7
Kumar, V.
6
Mullins, John W.
6
Aghazadeh, Hashem
5
Cannon, Joseph P.
5
Grönroos, Christian
5
Pilarczyk, Bogna
5
Baker, Stephen
4
Bruhn, Manfred
4
Freiling, Jörg
4
Kollmann, Tobias
4
Lehmann, Donald R.
4
Baker, Michael John
3
Bliemel, Friedhelm
3
Claßen, Matthias
3
Di Benedetto, C. Anthony
3
Diamantopoulos, Adamantios
3
Dibb, Sally
3
Doherty, Anne Marie
3
Hammann, Peter
3
Jaworski, Bernard J.
3
Kitchen, Philip J.
3
Madhavaram, Sreedhar
3
Opresnik, Marc Oliver
3
Saren, Michael
3
Stremersch, Stefan
3
Varadarajan, Rajan
3
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Pearson Deutschland GmbH
1
Pearson Studium
1
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Always learning
2
Pearson one series
2
wi - Wirtschaft
2
wi wirtschaft
2
AMS review : official publication of the Academy of Marketing Science
1
Journal of historical research in marketing
1
Journal of marketing management : MM
1
Pearson one
1
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ECONIS (ZBW)
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1
Marketing-Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Chernev, Alexander
; …
-
2023
-
16., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10013459247
Saved in:
2
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
3
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
4
Marketing-Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
5
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
6
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2016
-
15, global edition
Persistent link: https://www.econbiz.de/10013547290
Saved in:
7
Marketing-Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
8
Marketing strategy : from the origin of the concept to the develoment of a conceptual framework
Shaw, Eric H.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 30-55
Persistent link: https://www.econbiz.de/10009506466
Saved in:
9
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
10
Marketing management
Kotler, Philip
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009570770
Saved in:
1
2
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