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~person:"Keller, Kevin Lane"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Europa"
~subject:"Germany"
~subject:"Marketing theory"
~type_genre:"Reprint"
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Brand image
Consumer behaviour
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Brand management
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Marketingmanagement
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Keller, Kevin Lane
Webster, Frederick E.
2
Aaker, David A.
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1
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Robertson, Paul L.
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Measuring and managing brands
2
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
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Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
2
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
3
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
4
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
5
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
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