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~person:"Keränen, Joona"
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B-to-B-Marketing
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Keränen, Joona
Kleinaltenkamp, Michael
55
Backhaus, Klaus
38
Johnston, Wesley J.
29
Homburg, Christian
26
Naudé, Peter
25
Svensson, Göran
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Baumgarth, Carsten
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Henneberg, Stephan
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Lindgreen, Adam
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Brennan, Ross
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Geiger, Ingmar
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Kowalkowski, Christian
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Sharma, Arun
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Jacob, Frank
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Voeth, Markus
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Ulaga, Wolfgang
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Grewal, Rajdeep
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Hinterhuber, Andreas
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Lilien, Gary L.
15
Schmitz, Christian
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Cova, Bernard
13
Hofmaier, Richard
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Kumar, V.
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Pepels, Werner
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Plinke, Wulff
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Sridhar, Shrihari
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Weiber, Rolf
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Woodside, Arch G.
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Zolkiewski, Judy
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Binckebanck, Lars
12
Di Benedetto, C. Anthony
12
Ivens, Björn Sven
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Pförtsch, Waldemar A.
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Sharma, Piyush
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Terho, Harri
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Agnihotri, Raj
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Ahearne, Michael
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Ellis, Nick
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Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of Product & Brand Management
1
MIT sloan management review
1
Management decision : MD
1
Technovation : an international journal of technical innovation and entrepreneurship
1
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ECONIS (ZBW)
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1
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
2
Selling and monetizing data in B2B markets : four data-driven value propositions
Ritala, Paavo
;
Keränen, Joona
;
Fishburn, Jessica
; …
- In:
Technovation : an international journal of technical …
130
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014492072
Saved in:
3
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
4
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
5
Three ways to sell value in B2B markets
Keränen, Joona
;
Terho, Harri
;
Saurama, Antti
- In:
MIT sloan management review
62
(
2021
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10012643333
Saved in:
6
How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri
;
Keränen, Joona
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
Saved in:
7
Opportunities for value-based selling in an economic crisis : managerial insights from a firm boundary theory
Keränen, Joona
;
Salonen, Anna
;
Terho, Harri
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 389-395
Persistent link: https://www.econbiz.de/10012285377
Saved in:
8
Value champions in business markets : four role configurations
Keränen, Joona
;
Liozu, Stephan
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 84-96
Persistent link: https://www.econbiz.de/10012212037
Saved in:
9
Customer participation antecedents, profiles and value-in-use goals in complex B2B service exchange
Prior, Daniel D.
;
Keränen, Joona
;
Koskela, Sami
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 131-147
Persistent link: https://www.econbiz.de/10012128008
Saved in:
10
Inspiring future generations of industrial marketing scholars
Keränen, Joona
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 127-128
Persistent link: https://www.econbiz.de/10011822585
Saved in:
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