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~person:"Kerin, Roger A."
~person:"McLaney, Edward J."
~person:"Pepels, Werner"
~person:"Spremann, Klaus"
~subject:"Marketing"
~type_genre:"Festschrift"
~type_genre:"Lehrbuch"
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Kerin, Roger A.
McLaney, Edward J.
Pepels, Werner
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Kotler, Philip
54
Meffert, Heribert
27
Armstrong, Gary
26
Unger, Fritz
19
Hartley, Steven W.
17
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15
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ECONIS (ZBW)
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1
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2023
-
Sixteenth edition, International student edition
Persistent link: https://www.econbiz.de/10013478708
Saved in:
2
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2021
-
Fifteenth edition, International student edition
Persistent link: https://www.econbiz.de/10012597014
Saved in:
3
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2010
-
12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
Saved in:
4
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
-
2018
-
Seventh Edition
-- Using social media to connect with consumers -- Personal selling and sales
management
-- Implementing interactive and …
Persistent link: https://www.econbiz.de/10011565552
Saved in:
5
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
-
2020
-
Eighth edition
Persistent link: https://www.econbiz.de/10011995444
Saved in:
6
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2019
-
Fourteenth edition
Persistent link: https://www.econbiz.de/10011796536
Saved in:
7
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2013
-
13. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009632650
Saved in:
8
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2017
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10011413853
Saved in:
9
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
-
2016
-
6. edition
Persistent link: https://www.econbiz.de/10010496732
Saved in:
10
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2015
-
12. ed.
Persistent link: https://www.econbiz.de/10010362729
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