Marketing
Roger A. Kerin (Southern Methodist University), Steven W. Hartley (University of Denver)
| Year of publication: |
[2017] ; Thirteenth edition
|
|---|---|
| Authors: | Kerin, Roger A. ; Hartley, Steven W. |
| Publisher: |
New York, NY : McGraw-Hill Education |
| Subject: | Marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xlv, 719 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | 1602 |
| ISBN: | 1-259-57354-0 ; 978-1-259-57354-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011413853