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~person:"Kerin, Roger A."
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Marketing
30
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Kerin, Roger A.
Weber, Jürgen
435
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424
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322
Homburg, Christian
305
Meffert, Heribert
293
Becker, Wolfgang
271
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256
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Wildemann, Horst
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Wright, Mike
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Horváth, Péter
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Cheng, T. C. E.
228
Herstatt, Cornelius
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McAleer, Michael
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Van Wassenhove, Luk N.
213
Vrontis, Demetris
203
Choi, Tsan-Ming
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198
Audretsch, David B.
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Schaltegger, Stefan
196
Antony, Jiju
195
Burmann, Christoph
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Mitchell, Olivia S.
192
Budhwar, Pawan S.
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Gunasekaran, Angappa
184
Gleich, Ronald
182
Esch, Franz-Rudolf
181
Krcmar, Helmut
181
Sarkis, Joseph
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Gassmann, Oliver
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Ahlert, Dieter
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Albach, Horst
179
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Kotler, Philip
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ECONIS (ZBW)
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1
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2023
-
Sixteenth edition, International student edition
Persistent link: https://www.econbiz.de/10013478708
Saved in:
2
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2021
-
Fifteenth edition, International student edition
Persistent link: https://www.econbiz.de/10012597014
Saved in:
3
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
-
2020
-
Eighth edition
Persistent link: https://www.econbiz.de/10011995444
Saved in:
4
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2019
-
Fourteenth edition
Persistent link: https://www.econbiz.de/10011796536
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5
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
-
2018
-
Seventh Edition
-- Using social media to connect with consumers -- Personal selling and sales
management
-- Implementing interactive and …
Persistent link: https://www.econbiz.de/10011565552
Saved in:
6
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2013
-
13. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009632650
Saved in:
7
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2017
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10011413853
Saved in:
8
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
-
2016
-
6. edition
Persistent link: https://www.econbiz.de/10010496732
Saved in:
9
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2010
-
12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
Saved in:
10
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2015
-
12. ed.
Persistent link: https://www.econbiz.de/10010362729
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