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Key, Thomas Martin
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AMS review : official publication of the Academy of Marketing Science
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Journal of business research : JBR
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Marketing's next era : the scope and impact of marketing's future, the reach and legacy of Shelby Hunt
Clark, Terry
;
Azab, Carol
;
Key, Thomas Martin
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535005
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2
Contours of the marketing literature : text, context, point-of-view, research horizons, interpretation, and influence in marketing
Clark, Terry
;
Key, Thomas Martin
;
Azab, Carol
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
3/4
,
pp. 232-249
Persistent link: https://www.econbiz.de/10014512666
Saved in:
3
Marketing as an emergent discipline : commentary on Shelby Hunt's final contribution to our field
Clark, Terry
;
Key, Thomas Martin
;
Azab, Carol
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 157-161
Persistent link: https://www.econbiz.de/10014225828
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