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~person:"Khan, Imran"
~person:"Langner, Tobias"
~subject:"Advertising effects"
~subject:"Corporate reputation"
~subject:"Markenimage"
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Advertising effects
Corporate reputation
Markenimage
Markenführung
45
Brand management
44
Brand image
21
Brand
20
Consumer behaviour
20
Konsumentenverhalten
20
Markenartikel
20
Beziehungsmarketing
16
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16
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9
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9
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8
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7
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English
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Khan, Imran
Langner, Tobias
Burmann, Christoph
65
Melewar, T. C.
36
Esch, Franz-Rudolf
29
Keller, Kevin Lane
28
Balmer, John M. T.
27
Loureiro, Sandra Maria Correia
27
Bang, Nguyen
24
Baumgarth, Carsten
22
Phau, Ian
22
De Chernatony, Leslie
21
Guzman, Francisco
21
Diamantopoulos, Adamantios
20
Huber, Frank
20
Japutra, Arnold
20
Foroudi, Pantea
19
Romaniuk, Jenni
18
Sarkar, Abhigyan
18
Schade, Michael
18
Bruhn, Manfred
17
MacInnis, Deborah J.
17
Pelsmacker, Patrick de
17
Christodoulides, George
16
Dens, Nathalie
16
Ekinci, Yuksel
15
Gupta, Suraksha
15
Han, Heesup
15
Park, C. Whan
15
Piehler, Rico
15
Schmidt, Holger J.
15
Swoboda, Bernhard
15
Bauer, Hans H.
14
Merrilees, Bill
14
Sarkar, Juhi Gahlot
14
King, Ceridwyn
13
Kumar, Vikas
13
Rahman, Zillur
13
Sattler, Henrik
13
Tomczak, Torsten
13
Grohmann, Bianca
12
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Springer Fachmedien Wiesbaden
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Journal of retailing and consumer services
2
Marketing : ZFP ; journal of research and management
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Best practice der Markenführung
1
Cornell hospitality quarterly : CQ
1
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1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Innovative Markenführung und -implementierung
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of destination marketing & management
1
Journal of marketing analytics : JMA
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
25
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1
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10
of
25
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
3
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
4
Do Millennials share similar perceptions of brand experience? : a clusterization based on brand experience and other brand-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
5
Online destination brand experience and authenticity : does individualism-collectivism orientation matter?
Khan, Imran
;
Fatma, Mobin
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588616
Saved in:
6
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
7
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
8
Markenliebe : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells
Fröhling, Renée
-
2017
Persistent link: https://www.econbiz.de/10011662317
Saved in:
9
Brand experience anatomy in hotels : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10011730762
Saved in:
10
The origins of brand love : a typology of starting points
Bruns, Daniel
;
Langner, Tobias
;
Fischer, Alexander
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011780881
Saved in:
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