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~person:"Khan, Imran"
~person:"Loureiro, Sandra Maria Correia"
~person:"Rather, Raouf Ahmad"
~person:"Wong, IpKin Anthony"
~subject:"Beziehungsmarketing"
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Search: subject:"Loyalty"
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Beziehungsmarketing
Relationship marketing
36
Consumer behaviour
34
Konsumentenverhalten
33
Brand management
23
Markenführung
23
Customer satisfaction
22
Kundenzufriedenheit
22
Brand image
18
Brand loyalty
18
Markenimage
18
Markentreue
12
Brand
11
Markenartikel
11
Confidence
9
Dienstleistungsqualität
9
Service quality
9
Vertrauen
9
Internet marketing
6
Online-Marketing
6
Social Web
6
Social web
6
Customer loyalty
5
Holiday behaviour
5
Loyalty
5
Urlaubsverhalten
5
brand loyalty
5
satisfaction
5
Brand satisfaction
4
Customer retention
4
Einzelhandel
4
Gambling
4
Glücksspiel
4
Kundenbindung
4
Kundenbindungsprogramm
4
Loyalty program
4
Retail trade
4
Tourism
4
Tourism industry
4
Tourismus
4
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36
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English
36
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Khan, Imran
Loureiro, Sandra Maria Correia
Rather, Raouf Ahmad
Wong, IpKin Anthony
Han, Heesup
32
Prentice, Catherine
14
Tanford, Sarah
14
Gil Saura, Irene
13
Mattila, Anna S.
13
Verhoef, Peter C.
12
Bijmolt, Tammo H. A.
11
Bilgihan, Anil
10
Kim, Wansoo
9
Raab, Carola
9
Zolfaghari, Saeed
9
Aksoy, Lerzan
8
Hyun, Sunghyup Sean
8
Japutra, Arnold
8
Keiningham, Timothy
8
Makanyeza, Charles
8
Molinillo, Sebastian
8
Palmatier, Robert W.
8
Rubio Benito, Natalia
8
Bang, Nguyen
7
Bazargan, Amirhossein
7
Casidy, Riza
7
Das, Gopal
7
Hollebeek, Linda D.
7
Ieva, Marco
7
Meyer-Waarden, Lars
7
Rahman, Zillur
7
Ramaseshan, B.
7
Roberts-Lombard, Mornay
7
Rodríguez del Bosque, Ignacio A.
7
Steinhoff, Lena
7
Thurasamy Ramayah
7
Šerić, Maja
7
Ahn, Jiseon
6
Al-Hawary, Sulieman Ibraheem Shelash
6
Baloglu, Seyhmus
6
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Journal of travel and tourism marketing
4
International journal of hospitality management
3
Journal of retailing and consumer services
3
Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
The journal of product & brand management
2
Cogent business & management
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of promotion management : innovations in planning and applied research
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The service industries journal
1
Tourism management : research, policies, practice
1
Vision : the journal of business perspective
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
36
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10
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36
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date (oldest first)
1
Shaping customer brand
loyalty
during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Exploring tourism-generated social media communication, brand equity, satisfaction, and
loyalty
: a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib
;
Rather, Raouf Ahmad
;
Ding Hooi Ting
; …
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
Saved in:
4
The role of relationship quality and
loyalty
program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
5
Gender,
loyalty
card membership, age, and critical incident recovery : do they moderate experience-
loyalty
relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
6
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
7
How can foodstagramming improve dining outcomes? : a normative focus perspective
Xiong, Xiling
;
Lian, Qi Lilith
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014325592
Saved in:
8
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
9
Service brand coolness in the construction of brand
loyalty
: a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
10
When festitivity meets heritage site : co-developed experience through the lens of situated cognition
Wen, Huijun
;
Wong, IpKin Anthony
;
Fan, Yulan
;
Leong, …
- In:
Journal of travel and tourism marketing
39
(
2022
)
5
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013483075
Saved in:
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