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~person:"Khan, Imran"
~person:"Merrilees, Bill"
~person:"Sharifah Faridah Syed Alwi"
~subject:"Brand"
~subject:"Firmenimage"
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Search: subject_exact:"Markenpolitik"
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Brand
Firmenimage
Brand management
73
Markenführung
73
Brand image
32
Markenimage
32
Consumer behaviour
30
Konsumentenverhalten
30
Markenartikel
26
Beziehungsmarketing
22
Relationship marketing
22
Brand architecture
14
Markenarchitektur
14
Brand experience
11
Customer satisfaction
11
Kundenzufriedenheit
11
Internet marketing
10
Online-Marketing
10
Corporate reputation
9
Brand loyalty
7
Einzelhandel
7
Luxury goods
7
Luxusgüter
7
Retail trade
7
Customer integration
6
Kundenintegration
6
Marketing management
6
Marketingmanagement
6
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Social web
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5
Corporate social responsibility
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Hotel industry
5
Hotellerie
5
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4
Australien
4
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4
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34
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34
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34
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Khan, Imran
Merrilees, Bill
Sharifah Faridah Syed Alwi
Melewar, T. C.
34
Balmer, John M. T.
25
Baumgarth, Carsten
25
Esch, Franz-Rudolf
25
De Chernatony, Leslie
22
Keller, Kevin Lane
22
Burmann, Christoph
20
Phau, Ian
20
Bang, Nguyen
19
Foroudi, Pantea
19
Fournier, Susan
19
Sarkar, Abhigyan
18
Fetscherin, Marc
16
Dawes, John
15
Schmidt, Holger J.
15
Sarkar, Juhi Gahlot
14
Tomczak, Torsten
14
Diamantopoulos, Adamantios
13
Gupta, Suraksha
13
Guzman, Francisco
13
Ind, Nicholas
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Steenkamp, Jan-Benedict E. M.
13
Abratt, Russell
12
Romaniuk, Jenni
12
Sattler, Henrik
12
Sharp, Byron
12
Christodoulides, George
11
Iglesias, Oriol
11
Ko, Eunju
11
Rahman, Zillur
11
Trinh, Giang
11
Uggla, Henrik
11
Veloutsou, Cleopatra
11
Bruhn, Manfred
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
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The journal of brand management : an international journal
6
The journal of product & brand management
5
International studies of management and organization
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
The international journal of bank marketing : IJBM
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Cornell hospitality quarterly : CQ
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of management reviews : IJMR
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Qualitative market research : an international journal
1
The marketing review
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ECONIS (ZBW)
34
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel
;
Khanyapuss Punjaisri
;
Desai, Bhavini
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
Saved in:
4
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
5
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
6
Do Millennials share similar perceptions of brand experience? : a clusterization based on brand experience and other brand-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
7
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
8
Experience-centric branding : challenges and advancing a new mantra for corporate brand governance
Merrilees, Bill
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011704247
Saved in:
9
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
10
Brand experience anatomy in hotels : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10011730762
Saved in:
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