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~person:"Khan, Imran"
~person:"Meyer-Waarden, Lars"
~person:"Wong, IpKin Anthony"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
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Search: subject:"Loyalty"
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Beziehungsmarketing
Brand management
Relationship marketing
26
Consumer behaviour
25
Konsumentenverhalten
25
Customer satisfaction
13
Kundenzufriedenheit
13
Markenführung
13
Brand image
11
Markenimage
11
Brand loyalty
10
Kundenbindungsprogramm
10
Loyalty program
10
Brand
9
Markenartikel
9
Markentreue
7
Dienstleistungsqualität
4
Einzelhandel
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Gambling
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Glücksspiel
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Holiday behaviour
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Retail trade
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Service quality
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Urlaubsverhalten
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Age group
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Altersgruppe
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Confidence
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Corporate Social Responsibility
3
Corporate social responsibility
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Customer loyalty
3
Customer retention
3
Event marketing
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Event-Marketing
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Kundenbindung
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Loyalty
3
Polarization index
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Tourism
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Khan, Imran
Meyer-Waarden, Lars
Wong, IpKin Anthony
Han, Heesup
34
Prentice, Catherine
14
Tanford, Sarah
14
Gil Saura, Irene
13
Mattila, Anna S.
13
Verhoef, Peter C.
12
Bijmolt, Tammo H. A.
11
Dawes, John
11
Bilgihan, Anil
10
Rather, Raouf Ahmad
10
Bang, Nguyen
9
Japutra, Arnold
9
Kim, Wansoo
9
Loureiro, Sandra Maria Correia
9
Molinillo, Sebastian
9
Raab, Carola
9
Rubio Benito, Natalia
9
Zolfaghari, Saeed
9
Aksoy, Lerzan
8
Hyun, Sunghyup Sean
8
Keiningham, Timothy
8
Makanyeza, Charles
8
Palmatier, Robert W.
8
Bazargan, Amirhossein
7
Casidy, Riza
7
Das, Gopal
7
Foroudi, Pantea
7
Hollebeek, Linda D.
7
Ieva, Marco
7
Rahman, Zillur
7
Ramaseshan, B.
7
Roberts-Lombard, Mornay
7
Rodríguez del Bosque, Ignacio A.
7
Steinhoff, Lena
7
Thurasamy Ramayah
7
Trinh, Giang
7
Šerić, Maja
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Journal of business research : JBR
4
Journal of travel and tourism marketing
4
International journal of hospitality management
3
Journal of retailing and consumer services
3
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing analytics : JMA
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
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The journal of services marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
27
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1
Loyalty
programs,
loyalty
engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
2
Three decades of research on
loyalty
programs : a literature review and future research agenda
Chen, Yanyan
;
Mandler, Timo
;
Meyer-Waarden, Lars
- In:
Journal of business research : JBR
124
(
2021
),
pp. 179-197
Persistent link: https://www.econbiz.de/10012493981
Saved in:
3
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
4
The role of relationship quality and
loyalty
program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
5
Gender,
loyalty
card membership, age, and critical incident recovery : do they moderate experience-
loyalty
relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
6
How can foodstagramming improve dining outcomes? : a normative focus perspective
Xiong, Xiling
;
Lian, Qi Lilith
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014325592
Saved in:
7
When festitivity meets heritage site : co-developed experience through the lens of situated cognition
Wen, Huijun
;
Wong, IpKin Anthony
;
Fan, Yulan
;
Leong, …
- In:
Journal of travel and tourism marketing
39
(
2022
)
5
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013483075
Saved in:
8
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
9
Connecting the dots between CSR and brand
loyalty
: the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
10
A multilevel investigation of the role of retail stores in cross-border shopping
Wong, IpKin Anthony
;
Lam, Iok Keng Veronica
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 837-853
Persistent link: https://www.econbiz.de/10011517477
Saved in:
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