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~person:"Khan, Imran"
~person:"Rahman, Zillur"
~subject:"Investitionsgütermarketing"
~subject:"Kraftfahrzeugindustrie"
~subject:"Markenimage"
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Investitionsgütermarketing
Kraftfahrzeugindustrie
Markenimage
Brand management
31
Markenführung
31
Consumer behaviour
21
Konsumentenverhalten
21
Brand image
20
Beziehungsmarketing
19
Relationship marketing
19
Brand
17
Markenartikel
16
Internet marketing
11
Online-Marketing
11
Brand experience
9
Brand loyalty
8
Social Web
8
Social web
8
Customer satisfaction
7
Kundenzufriedenheit
7
Customer integration
6
Kundenintegration
6
Markentreue
6
Bibliometrics
5
Bibliometrie
5
Viral marketing
5
Virales Marketing
5
Gender
4
Geschlecht
4
Hotel industry
4
Hotellerie
4
Age group
3
Altersgruppe
3
Confidence
3
Customer engagement
3
Einzelhandel
3
Literature review
3
Retail trade
3
Tourism marketing
3
Tourismusmarketing
3
Vertrauen
3
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English
20
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Khan, Imran
Rahman, Zillur
Burmann, Christoph
63
Loureiro, Sandra Maria Correia
26
Keller, Kevin Lane
25
Melewar, T. C.
24
Phau, Ian
22
Bang, Nguyen
20
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Japutra, Arnold
19
Baumgarth, Carsten
18
Sarkar, Abhigyan
18
Schade, Michael
18
Bruhn, Manfred
16
Esch, Franz-Rudolf
16
MacInnis, Deborah J.
16
Ekinci, Yuksel
15
Foroudi, Pantea
15
Han, Heesup
15
Huber, Frank
15
Piehler, Rico
15
Romaniuk, Jenni
15
Christodoulides, George
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
King, Ceridwyn
13
Kumar, Vikas
13
Sattler, Henrik
13
Veloutsou, Cleopatra
13
Grohmann, Bianca
12
Gupta, Suraksha
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
Batra, Rajeev
11
Fetscherin, Marc
11
Hegner, Sabrina
11
Khamitov, Mansur
11
Meffert, Heribert
11
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Journal of retailing and consumer services
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Cornell hospitality quarterly : CQ
1
European journal of marketing
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International review on public and non-profit marketing
1
Journal of business research : JBR
1
Journal of destination marketing & management
1
Journal of internet commerce
1
Journal of marketing analytics : JMA
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The marketing review
1
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ECONIS (ZBW)
20
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
4
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
5
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
6
Do Millennials share similar perceptions of brand experience? : a clusterization based on brand experience and other brand-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
7
Online destination brand experience and authenticity : does individualism-collectivism orientation matter?
Khan, Imran
;
Fatma, Mobin
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588616
Saved in:
8
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
9
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
10
Brand experience anatomy in hotels : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10011730762
Saved in:
1
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