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~person:"Khan, Imran"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Guidebook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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Brand management
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Khan, Imran
Melewar, T. C.
64
Loureiro, Sandra Maria Correia
40
Merrilees, Bill
40
Bang, Nguyen
39
Phau, Ian
38
Esch, Franz-Rudolf
37
Keller, Kevin Lane
37
Baumgarth, Carsten
35
Romaniuk, Jenni
35
Diamantopoulos, Adamantios
32
Ko, Eunju
32
Sattler, Henrik
32
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30
Han, Heesup
30
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28
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28
Balmer, John M. T.
27
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27
Gupta, Suraksha
27
Foroudi, Pantea
26
Guzman, Francisco
26
Veloutsou, Cleopatra
26
Vrontis, Demetris
25
King, Ceridwyn
24
Pitt, Leyland F.
24
Sarkar, Abhigyan
24
Völckner, Franziska
24
Dawes, John
23
Rahman, Zillur
23
Roper, Stuart
23
Sung, Yongjun
23
Wiedmann, Klaus-Peter
23
Fetscherin, Marc
22
Hollebeek, Linda D.
22
Paul, Justin
22
Pelsmacker, Patrick de
22
Valette-Florence, Pierre
22
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21
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Journal of retailing and consumer services
5
International journal of hospitality management
2
The international journal of bank marketing : IJBM
2
The journal of product & brand management
2
Cornell hospitality quarterly : CQ
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
Journal of consumer marketing
1
Journal of destination marketing & management
1
Journal of marketing analytics : JMA
1
Journal of strategic marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
23
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1
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10
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23
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
4
Do Millennials share similar perceptions of brand experience? : a clusterization based on brand experience and other brand-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
5
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
6
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
7
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
8
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
9
Online destination brand experience and authenticity : does individualism-collectivism orientation matter?
Khan, Imran
;
Fatma, Mobin
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588616
Saved in:
10
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
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