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~person:"Khare, Arpita"
~person:"Kumar, V."
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Theorie"
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B-to-B-Marketing
Theorie
Marketing
219
Beziehungsmarketing
145
Relationship marketing
145
Marketingmanagement
130
Marketing management
126
Consumer behaviour
120
Konsumentenverhalten
120
Theory
120
Marktforschung
109
Market research
99
Deutschland
89
Germany
87
Brand management
59
Markenführung
59
Marketing theory
58
Marketingtheorie
58
Kundenwert
43
Marketingforschung
40
Customer value
39
Business-to-business marketing
33
USA
31
United States
31
India
29
Indien
29
Lieferantenmanagement
27
Strategisches Management
27
Supplier relationship management
27
Brand image
26
Markenimage
26
Customer satisfaction
25
Kundenzufriedenheit
25
Online-Marketing
24
Unternehmen
23
Measurement
22
Messung
22
Internet marketing
21
Kommunikation
21
Einzelhandel
20
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14
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102
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48
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32
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32
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29
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29
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21
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21
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Sammelwerk
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15
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15
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13
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13
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8
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4
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3
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2
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2
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2
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2
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1
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1
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1
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1
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1
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Language
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German
95
English
55
Author
All
Khare, Arpita
Kumar, V.
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Bruhn, Manfred
107
Homburg, Christian
98
Meffert, Heribert
90
Kleinaltenkamp, Michael
83
Huber, Frank
63
Backhaus, Klaus
60
Lambertini, Luca
59
Ahlert, Dieter
56
Herrmann, Andreas
56
Bauer, Hans H.
55
Albers, Sönke
50
Peitz, Martin
47
Diller, Hermann
39
Anderson, Simon P.
37
Burmann, Christoph
36
Helpman, Elhanan
36
Hruschka, Harald
36
Matsushima, Noriaki
35
Fritz, Wolfgang
34
Kuß, Alfred
33
Stauss, Bernd
33
Voeth, Markus
33
Esch, Franz-Rudolf
32
Franses, Philip Hans
32
Kotler, Philip
32
Benkenstein, Martin
30
Krafft, Manfred
30
Tomczak, Torsten
29
Weiber, Rolf
29
Berry, Steven
28
Kind, Hans Jarle
28
Swoboda, Bernhard
28
Decker, Reinhold
26
Gabszewicz, Jean Jaskold
26
Thisse, Jacques-François
26
Unger, Fritz
26
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Duncker & Humblot
4
INSEAD
1
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Schriftenreihe Marketing, Management
10
SAGE library in marketing
7
Arbeitspapier / Institut für Marketing, Universität Mannheim
6
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Journal of marketing
4
Journal of marketing research : JMR
4
Review of marketing research
4
Theorie und Forschung
4
Theorie und Forschung / Wirtschaftswissenschaften
4
Fundamentals of marketing research ; Vol. 1
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
2
Legends in marketing
2
Marketing : ZFP ; journal of research and management
2
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
2
Springer eBook Collection / Business and Economics
2
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Emerald insight
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Heidelberger Fachbücher für Praxis und Studium
1
International journal of forecasting
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Kohlhammer-Edition Marketing
1
Lehrbuch
1
M-und-P-Schriftenreihe für Wissenschaft und Forschung
1
MIT sloan management review
1
Management von Service Innovationen in Business-to-Business Märkten : Erfahrungen, Konzepte und Handlungsperspektiven
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
New economy in kleinen und mittleren Unternehmen
1
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ECONIS (ZBW)
150
Showing
1
-
10
of
150
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date (newest first)
date (oldest first)
1
B2B
marketing
for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
3
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
4
The relative influence of economic and relational direct
marketing
communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
5
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-
Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
6
Integrating theory and practice in
marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
7
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
8
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
9
Multisensualität im Dienstleistungsmarketing : kurzfristiger Hype oder ein zukunftsweisendes Forschungsthema auch für den B2B-Sektor?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
Management von Service Innovationen in …
,
(pp. 225-240)
.
2012
Persistent link: https://www.econbiz.de/10009514300
Saved in:
10
Assessing the effect of
marketing
investments in a business
marketing
context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
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