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~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Melewar, T. C."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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Subject
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B-to-B-Marketing
Konsumentenverhalten
Brand management
78
Markenführung
78
Consumer behaviour
66
Marktforschung
55
Market research
50
Marketing
37
Beziehungsmarketing
33
Brand image
33
Markenimage
33
Marketingmanagement
33
Relationship marketing
33
Marketing management
32
Marketing theory
31
Marketingtheorie
31
India
28
Indien
28
Corporate reputation
26
Firmenimage
26
Theorie
21
Theory
21
Brand
20
Markenartikel
20
Brand architecture
15
Markenarchitektur
15
USA
12
United States
12
Einzelhandel
11
International marketing
11
Internationales Marketing
11
Marketingforschung
11
Retail trade
11
Unternehmenskultur
11
Business-to-business marketing
9
Corporate culture
9
Customer satisfaction
9
Higher education institution
9
Hochschule
9
Kundenzufriedenheit
9
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Undetermined
35
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Article
66
Book / Working Paper
9
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Article in journal
65
Aufsatz in Zeitschrift
65
Aufsatz im Buch
2
Book section
2
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Reprint
2
Sammelwerk
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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Language
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English
75
Author
All
Khare, Arpita
Malhotra, Naresh K.
Melewar, T. C.
Han, Heesup
70
Kleinaltenkamp, Michael
54
Mattila, Anna S.
52
Wiedmann, Klaus-Peter
52
Huber, Frank
48
Loureiro, Sandra Maria Correia
48
Herrmann, Andreas
46
Hollebeek, Linda D.
44
Homburg, Christian
44
Kumar, V.
44
Bauer, Hans H.
43
Backhaus, Klaus
42
Phau, Ian
42
Verhoef, Peter C.
41
Grewal, Dhruv
39
Bang, Nguyen
36
Dwivedi, Yogesh Kumar
36
Gierl, Heribert
36
Ko, Eunju
35
Usman, Osly
34
Walsh, Gianfranco
34
Vrontis, Demetris
33
Bagozzi, Richard P.
32
Pelsmacker, Patrick de
32
Cova, Bernard
31
Romaniuk, Jenni
31
Swoboda, Bernhard
31
Sharma, Piyush
30
Balaji, M. S.
28
Rajagopal
28
Sheth, Jagdish N.
28
Chintagunta, Pradeep K.
27
Dawes, John
27
Dens, Nathalie
27
Filieri, Raffaele
27
Paul, Justin
27
Sarkar, Abhigyan
27
Schramm-Klein, Hanna
27
Sreejesh, S.
27
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Published in...
All
Journal of business research : JBR
6
Journal of business-to-business marketing
3
Journal of international consumer marketing
3
Marketing intelligence & planning
3
Corporate reputation review
2
European journal of marketing : EJM
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International studies of management and organization
2
Journal of general management
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
The journal of business & industrial marketing
2
The marketing review
2
AMS review : official publication of the Academy of Marketing Science
1
Asia-Pacific journal of business administration
1
European business review
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of marketing analytics : JMA
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of vacation marketing : an international journal
1
Legends in marketing
1
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
1
Psychology & marketing
1
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Source
All
ECONIS (ZBW)
75
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1
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10
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75
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date (oldest first)
1
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
3
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
4
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
5
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
6
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
7
Impact of perceived social media
marketing
activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
8
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
9
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
10
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
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