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~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Sarkar, Abhigyan"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Konsumentenverhalten
Marketing
207
Consumer behaviour
115
Theorie
101
Theory
101
Marketingmanagement
93
Deutschland
89
Marketing management
89
Marktforschung
88
Germany
87
Market research
83
Beziehungsmarketing
79
Relationship marketing
79
Brand management
70
Markenführung
70
Marketing theory
44
Marketingtheorie
44
Brand image
35
Markenimage
35
India
33
Indien
33
Brand
30
Markenartikel
30
Strategisches Management
26
Marketingforschung
23
Unternehmen
23
Business-to-business marketing
22
Online-Marketing
21
Kommunikation
20
Luxury goods
19
Luxusgüter
19
Customer satisfaction
18
Electronic Commerce
18
Internet marketing
18
Kundenzufriedenheit
18
Physical distribution
18
Vertrieb
18
Werbung
18
Lieferantenmanagement
17
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Article
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35
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6
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6
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3
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3
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2
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2
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English
91
German
46
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All
Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Sarkar, Abhigyan
Wiedmann, Klaus-Peter
Han, Heesup
70
Kleinaltenkamp, Michael
54
Mattila, Anna S.
49
Huber, Frank
48
Loureiro, Sandra Maria Correia
47
Herrmann, Andreas
46
Homburg, Christian
44
Bauer, Hans H.
43
Kumar, V.
43
Phau, Ian
42
Backhaus, Klaus
41
Verhoef, Peter C.
41
Hollebeek, Linda D.
40
Grewal, Dhruv
39
Bang, Nguyen
36
Gierl, Heribert
36
Dwivedi, Yogesh Kumar
35
Ko, Eunju
35
Usman, Osly
34
Walsh, Gianfranco
34
Bagozzi, Richard P.
32
Pelsmacker, Patrick de
32
Vrontis, Demetris
32
Cova, Bernard
31
Melewar, T. C.
31
Swoboda, Bernhard
31
Romaniuk, Jenni
30
Sharma, Piyush
30
Balaji, M. S.
28
Rajagopal
28
Sheth, Jagdish N.
28
Chintagunta, Pradeep K.
27
Paul, Justin
27
Woodside, Arch G.
27
Dawes, John
26
Foxall, Gordon R.
26
Klaus, Philipp
26
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Gottfried Wilhelm Leibniz Universität Hannover
1
Published in...
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Schriftenreihe Marketing, Management
13
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
The journal of brand management : an international journal
6
Journal of business research : JBR
5
Marketing : ZFP ; journal of research and management
4
Marketing intelligence & planning
4
Journal of business-to-business marketing
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
Psychology & marketing
3
The journal of product & brand management
3
The marketing review
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Asia Pacific journal of marketing and logistics
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of retail and distribution management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of customer behaviour
2
Journal of retailing and consumer services
2
Qualitative market research : an international journal
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Schriftenreihe Marketing Management
2
Society and business review
2
Young consumers : insight and ideas for responsible marketers
2
AMS review : official publication of the Academy of Marketing Science
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
European journal of marketing
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of hospitality management
1
International journal of retail & distribution management
1
Journal of consumer marketing
1
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ECONIS (ZBW)
137
Showing
1
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10
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137
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1
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
2
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
3
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
4
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
5
The power of experiential
marketing
: exploring the causal relationships among multisensory
marketing
, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
6
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
7
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
8
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
9
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
10
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
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