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~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Verhoef, Peter C."
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Consumer behaviour"
~subject:"Theorie"
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B-to-B-Marketing
Consumer behaviour
Theorie
Marketing
215
Konsumentenverhalten
127
Beziehungsmarketing
120
Relationship marketing
120
Theory
108
Marketingmanagement
107
Marketing management
102
Deutschland
90
Marktforschung
89
Germany
88
Market research
84
Brand management
60
Markenführung
60
Marketingtheorie
54
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53
Strategisches Management
28
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27
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27
Online-Marketing
27
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26
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26
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26
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24
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24
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23
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23
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23
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English
129
German
118
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Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Verhoef, Peter C.
Wiedmann, Klaus-Peter
Bruhn, Manfred
121
Homburg, Christian
116
Meffert, Heribert
97
Herrmann, Andreas
90
Huber, Frank
90
Kleinaltenkamp, Michael
88
Bauer, Hans H.
87
Han, Heesup
71
Ahlert, Dieter
68
Backhaus, Klaus
66
Kumar, V.
60
Albers, Sönke
59
Lambertini, Luca
59
Gierl, Heribert
53
Mattila, Anna S.
52
Loureiro, Sandra Maria Correia
49
Peitz, Martin
49
Swoboda, Bernhard
47
Diller, Hermann
44
Hollebeek, Linda D.
44
Benkenstein, Martin
43
Burmann, Christoph
43
Hruschka, Harald
42
Phau, Ian
42
Esch, Franz-Rudolf
41
Grewal, Dhruv
41
Krafft, Manfred
40
Franses, Philip Hans
39
Fritz, Wolfgang
39
Thisse, Jacques-François
39
Anderson, Simon P.
38
Bagozzi, Richard P.
38
Decker, Reinhold
37
Dwivedi, Yogesh Kumar
37
Helm, Roland
37
Tomczak, Torsten
37
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Duncker & Humblot
4
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2
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Schriftenreihe Marketing, Management
19
Arbeitspapier / Institut für Marketing, Universität Mannheim
7
SAGE library in marketing
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Review of marketing research
6
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing : ZFP ; journal of research and management
5
ERIM report series research in management
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of retailing
4
The journal of brand management : an international journal
4
Theorie und Forschung
4
Theorie und Forschung / Wirtschaftswissenschaften
4
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
Journal of marketing
3
Journal of retailing and consumer services
3
Journal of the Academy of Marketing Science
3
Psychology & marketing
3
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of fashion marketing and management
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
2
Research and the development of pedagogical materials : working papers
2
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
2
Schriftenreihe Marketing Management
2
Springer eBook Collection / Business and Economics
2
AMS review : official publication of the Academy of Marketing Science
1
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Customer engagement marketing
1
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ECONIS (ZBW)
247
Showing
1
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247
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date (newest first)
date (oldest first)
1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
3
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
4
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
5
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
6
Permission
marketing
and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
7
The power of experiential
marketing
: exploring the causal relationships among multisensory
marketing
, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
8
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
9
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
10
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
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