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~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
~type_genre:"Collection of articles of several authors"
~type_genre:"Multi-volume publication"
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Subject
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B-to-B-Marketing
Konsumentenverhalten
Theorie
Marketing
19
Theory
19
Deutschland
16
Germany
16
Market research
14
Marktforschung
14
Marketing theory
11
Marketingtheorie
11
Marketing management
8
Marketingmanagement
8
HR marketing
7
Personalmarketing
7
Beziehungsmarketing
6
Relationship marketing
6
Market segmentation
5
Marktsegmentierung
5
Consumer behaviour
4
Controlling
4
Erfolgsfaktor
4
Human Resource Management
4
Personalmanagement
4
Success factor
4
Unternehmen
4
Business-to-business marketing
3
Customer service
3
Kundenservice
3
Lieferantenmanagement
3
Management control
3
Nachkaufmarketing
3
Organisationsstruktur
3
Organizational structure
3
Personalbeschaffung
3
Physical distribution
3
Strategisches Management
3
Supplier relationship management
3
Vertrieb
3
Business organization
2
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Book / Working Paper
23
Type of publication (narrower categories)
All
Collection of articles of several authors
Multi-volume publication
Article in journal
66
Aufsatz in Zeitschrift
66
Lehrbuch
26
Textbook
26
Aufsatz im Buch
25
Book section
25
Graue Literatur
25
Non-commercial literature
25
Handbook
23
Handbuch
23
Sammelwerk
23
Bibliografie enthalten
13
Bibliography included
13
Aufsatzsammlung
12
Arbeitspapier
8
Working Paper
8
Wörterbuch
3
Case study
2
Enzyklopädie
2
Fallstudie
2
Hochschulschrift
2
Nachschlagewerk
2
Reference book
2
Reprint
2
Bibliografie
1
Collection of articles written by one author
1
Elektronischer Datenträger
1
Festschrift
1
Mehrbändiges Werk
1
Sammlung
1
Thesis
1
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Language
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German
14
English
9
Author
All
Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Bruhn, Manfred
23
Kleinaltenkamp, Michael
18
Meffert, Heribert
15
Homburg, Christian
14
Sheth, Jagdish N.
13
Ahlert, Dieter
9
Backhaus, Klaus
9
Hippner, Hajo
9
Bauer, Hans H.
8
Wilde, Klaus D.
8
Zerres, Michael P.
8
Herrmann, Andreas
7
Hinterhuber, Hans H.
7
Plinke, Wulff
7
Albach, Horst
6
Tadajewski, Mark
6
Bogaschewsky, Ronald
5
Dangelmaier, Wilhelm
5
Ellis, Nick
5
Fitchett, James
5
Helmke, Stefan
5
Martínez-López, Francisco J.
5
Meyer, Anton
5
Pressey, Andrew
5
Sydow, Jörg
5
Zentes, Joachim
5
Brost, Heike
4
Diller, Hermann
4
Günter, Bernd
4
Helm, Sabrina
4
Link, Jörg
4
Papadopoulos, Nicolas G.
4
Stölzle, Wolfgang
4
Viswanathan, Madhu
4
Aiello, Gaetano
3
Albers, Sönke
3
Ammann, Paul
3
Arsel, Zeynep
3
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Published in...
All
SAGE library in marketing
7
Heidelberger Fachbücher für Praxis und Studium
1
Review of marketing research
1
Source
All
ECONIS (ZBW)
23
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1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
2
B2B-Handbuch General Management : Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
3
Business-to-Business-
Marketing
: Handbuch für Vertrieb, Technik, Service
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001350809
Saved in:
4
Marketing
-Controlling-Organisation : Grundgestaltung marktorientierter Unternehmenssteuerung
Pepels, Werner
(
ed.
);
Birker, Klaus
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001746467
Saved in:
5
Luxury
marketing
: a challenge for theory and practice
Wiedmann, Klaus-Peter
(
ed.
);
Hennigs, Nadine
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10014011384
Saved in:
6
Absatzpolitik : die Instrumente des Verkaufsmarketing
Pepels, Werner
(
ed.
)
-
1998
Persistent link: https://www.econbiz.de/10000670935
Saved in:
7
Organisation und praktische Anwendung
Pepels, Werner
(
contributor
);
Aretz, Wera
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10003750253
Saved in:
8
Absatzorganisation
Pepels, Werner
(
ed.
)
-
2004
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10002135585
Saved in:
9
Fundamentals of
marketing
research ; Vol. 1
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530717
Saved in:
10
Fundamentals of
marketing
research ; Vol. 2
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530721
Saved in:
1
2
3
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