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~person:"Kim, Eunice"
~person:"King, Ceridwyn"
~person:"Rahman, Zillur"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Brand management
44
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44
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36
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29
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22
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Kim, Eunice
King, Ceridwyn
Rahman, Zillur
Melewar, T. C.
63
Loureiro, Sandra Maria Correia
40
Merrilees, Bill
40
Bang, Nguyen
39
Phau, Ian
38
Romaniuk, Jenni
34
Diamantopoulos, Adamantios
32
Ko, Eunju
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Keller, Kevin Lane
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Han, Heesup
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Christodoulides, George
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Esch, Franz-Rudolf
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Gierl, Heribert
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Baumgarth, Carsten
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Gupta, Suraksha
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Foroudi, Pantea
26
Guzman, Francisco
26
Veloutsou, Cleopatra
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25
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24
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23
Roper, Stuart
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Sung, Yongjun
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22
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21
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International journal of hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
International journal of contemporary hospitality management
3
The journal of brand management : an international journal
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing intelligence & planning
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The international journal of bank marketing : IJBM
2
The journal of product & brand management
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Cornell hospitality quarterly : CQ
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European journal of marketing
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International journal of business excellence
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International journal of business excellence : IJBEX
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International journal of internet marketing and advertising : IJIMA
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International review on public and non-profit marketing
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Journal of current issues and research in advertising
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Journal of marketing management : MM
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Journal of sport management : the official journal of the North American Society of Sport Management
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Management decision : MD
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Qualitative market research : an international journal
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Services marketing quarterly
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The marketing review
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Tourism management : research, policies, practice
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ECONIS (ZBW)
53
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10
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53
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date (oldest first)
1
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
2
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
3
Social servicescape's impact on customer perceptions of the hospitality brand : the role of branded social cues
Garmaroudi, Saeed Andaji
;
King, Ceridwyn
;
Lu, Lu
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012435849
Saved in:
4
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
5
Social break up : why consumers hide and unlike brands on Facebook
Kwon, Eun Sook
;
Kim, Eunice
;
Chung, Yoo Jin
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 299-317
Persistent link: https://www.econbiz.de/10012284820
Saved in:
6
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
7
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
8
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
9
The missing link in building customer brand identification : the role of brand attractiveness
So, Kevin Kam Fung
;
King, Ceridwyn
;
Hudson, Simon
; …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 640-651
Persistent link: https://www.econbiz.de/10011643307
Saved in:
10
Brand experience anatomy in hotels : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10011730762
Saved in:
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