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~person:"Kim, Jooyoung"
~person:"Lu, Shijie"
~person:"Okazaki, Shintaro"
~person:"Yan, Ruiliang"
~subject:"Advertising"
~type:"article"
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Search: subject_exact:"Social media marketing"
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Advertising
Internet marketing
32
Online-Marketing
32
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10
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Kim, Jooyoung
Lu, Shijie
Okazaki, Shintaro
Yan, Ruiliang
Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Bellman, Steven
7
Fogel, Joshua
7
Pelsmacker, Patrick de
7
Rozendaal, Esther
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Wilbur, Kenneth C.
7
Choi, Yung Kyun
6
Jerath, Kinshuk
6
Arora, Taanika
5
Balseiro, Santiago R.
5
Boerman, Sophie C.
5
Campbell, Colin L.
5
Cho, Chang-Hoan
5
Dens, Nathalie
5
Fesenmaier, Daniel R.
5
Katona, Zsolt
5
King, Karen Whitehill
5
Reijmersdal, Eva A. van
5
Schultz, Carsten D.
5
Skiera, Bernd
5
Stienmetz, Jason L.
5
Varan, Duane
5
Voorveld, Hilde
5
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4
Bijmolt, Tammo H. A.
4
Cauberghe, Veroline
4
Chen, Huan
4
Cohen, Justin
4
Danaher, Peter J.
4
De Jans, Steffi
4
Dukes, Anthony
4
Evans, Nathaniel J.
4
Gordon, Brett R.
4
Guitart, Ivan A.
4
Hartnett, Nicole
4
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4
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
2
Electronic markets : the international journal on networked business
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
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ECONIS (ZBW)
13
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1
The effects of in-stream video advertising on ad information encoding : a neurophysiological study
Lee, Seungji
;
Kim, Jooyoung
;
Read, Glenna L.
;
Kim, Sung-Phil
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 342-356
Persistent link: https://www.econbiz.de/10014575283
Saved in:
2
The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo
;
Kim, Jooyoung
;
Kim, Jaemin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
Saved in:
3
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung
;
Lee, Kyu Hyung
;
Kim, Jaemin
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
Saved in:
4
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
5
Advertising nativeness as a function of content and design congruence
Kim, Jooyoung
;
Choi, Dongwon
;
Kim, Hanyoung
- In:
International journal of advertising : the review of …
38
(
2019
)
6
,
pp. 845-866
Persistent link: https://www.econbiz.de/10012200333
Saved in:
6
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
7
TV advertising engagement as a state of immersion and presence
Kim, Jooyoung
;
Ahn, Sun Joo
;
Kwon, Eun Sook
;
Reid, …
- In:
Journal of business research : JBR
76
(
2017
),
pp. 67-76
Persistent link: https://www.econbiz.de/10011712555
Saved in:
8
Investigating the spillover effect of keyword market entry in sponsored search advertising
Lu, Shijie
;
Yang, Sha
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 976-998
Persistent link: https://www.econbiz.de/10011791436
Saved in:
9
Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie
;
Zhu, Yi
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 897-905
Persistent link: https://www.econbiz.de/10011410018
Saved in:
10
Modeling competition and its impact on paid-search advertising
Yang, Sha
;
Lu, Shijie
;
Lu, Xianghua
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 134-153
Persistent link: https://www.econbiz.de/10010337961
Saved in:
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