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~person:"King, Stephen"
~person:"Phau, Ian"
~person:"Reijmersdal, Eva A. van"
~person:"Varan, Duane"
~subject:"Advertising effects"
~type:"article"
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Advertising effects
Werbewirkung
61
Advertising
25
Werbung
24
Consumer behaviour
23
Konsumentenverhalten
23
Internet marketing
17
Online-Marketing
17
Fernsehwerbung
15
Television advertising
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Emotion
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Product Placement
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Product placement
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Advertising planning
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Werbeplanung
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Australien
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advertising
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Psychology of advertising
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persuasion knowledge
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61
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King, Stephen
Phau, Ian
Reijmersdal, Eva A. van
Varan, Duane
Gierl, Heribert
54
Pelsmacker, Patrick de
53
Dens, Nathalie
32
Esch, Franz-Rudolf
30
Eisend, Martin
27
Septianto, Felix
23
Diehl, Sandra
22
Taylor, Charles Raymond
22
Terlutter, Ralf
20
Bellman, Steven
19
Chang, Chingching
18
Hudders, Liselot
18
Yoon, Hye Jin
18
Yoon, Sukki
18
Dahlén, Micael
17
Mueller, Barbara
17
Stafford, Marla Royne
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Rosengren, Sara
16
Smit, Edith G.
16
Torres, Ivonne M.
16
Chan, Kara
15
Muehling, Darrel D.
15
Roy, Subhadip
15
Rozendaal, Esther
15
Tucker, Catherine
15
Wilson, Rick T.
14
Boerman, Sophie C.
13
Choi, Yung Kyun
13
Ilicic, Jasmina
13
Kaiser, Harry M.
13
Kennedy, Rachel
13
Pauwels, Koen
13
Wilbur, Kenneth C.
13
Bakir, Aysen
12
Bergkvist, Lars
12
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Journal of advertising research
9
A master class in brand planning : the timeless works of Stephen King
8
Journal of marketing communications
8
International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Marketing intelligence & planning
3
Young consumers : insight and ideas for responsible marketers
3
International journal of advertising : the review of marketing communications
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Cutting edge international research
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European journal of marketing
1
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of global marketing
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Journal of marketing management : MM
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Journal of strategic marketing
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Journal of vacation marketing : an international journal
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
61
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61
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1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
3
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
4
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
5
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
6
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
7
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
8
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
9
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
10
The effects of commercial length on advertising impact : what short advertisements can and cannot deliver
Varan, Duane
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10012293496
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