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~person:"Ko, Eunju"
~person:"Kumar, Vikas"
~subject:"Brand image"
~subject:"Social web"
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Search: subject:"branding"
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| 4 applied filters
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Subject
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Brand image
Social web
Brand management
42
Markenführung
42
Consumer behaviour
34
Konsumentenverhalten
34
Markenimage
22
Brand
20
Markenartikel
20
Beziehungsmarketing
19
Relationship marketing
19
Luxury goods
17
Luxusgüter
17
Internet marketing
13
Online-Marketing
13
Fashion
12
Mode
12
Social Web
10
Marketing management
7
Marketingmanagement
7
Customer value
6
Kundenwert
6
Advertising effects
5
Customer satisfaction
5
Destination management
5
Destinationsmanagement
5
Kundenzufriedenheit
5
Tourism marketing
5
Tourismusmarketing
5
Werbewirkung
5
Advertising
4
Holiday behaviour
4
Luxury brand
4
Online brand communities
4
Urlaubsverhalten
4
Werbung
4
Brand loyalty
3
Customer equity
3
Customer integration
3
Kundenintegration
3
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Undetermined
22
Free
1
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Article
27
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Article in journal
27
Aufsatz in Zeitschrift
27
Conference paper
1
Konferenzbeitrag
1
Language
All
English
27
Author
All
Ko, Eunju
Kumar, Vikas
Burmann, Christoph
59
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Keller, Kevin Lane
25
Bang, Nguyen
24
Phau, Ian
23
Guzman, Francisco
21
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Veloutsou, Cleopatra
20
Esch, Franz-Rudolf
19
Foroudi, Pantea
19
Japutra, Arnold
19
Baumgarth, Carsten
18
Sarkar, Abhigyan
18
Rahman, Zillur
17
Bruhn, Manfred
16
Christodoulides, George
16
Khan, Imran
16
MacInnis, Deborah J.
16
Ekinci, Yuksel
15
Han, Heesup
15
King, Ceridwyn
15
Romaniuk, Jenni
15
Sattler, Henrik
15
Gupta, Suraksha
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Huber, Frank
13
Kunkel, Thilo
13
Pelsmacker, Patrick de
13
Cova, Bernard
12
Dens, Nathalie
12
Fetscherin, Marc
12
Grohmann, Bianca
12
Hollebeek, Linda D.
12
Martínez-López, Francisco J.
12
Pitt, Leyland F.
12
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Published in...
All
Journal of business research : JBR
7
Journal of retailing and consumer services
3
Journal of travel and tourism marketing
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Marketing intelligence & planning
2
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the review of marketing communications
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global marketing
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
27
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27
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
3
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
4
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
5
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
6
Building relationship orientation among travelers through destination brand authenticity
Kumar, Vikas
;
Kaushal, Vikrant
;
Kaushik, Arun Kumar
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10014293847
Saved in:
7
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
8
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
9
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
10
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
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