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~person:"Ko, Eunju"
~person:"Miao, Miao"
~subject:"Relationship marketing"
~type:"article"
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Relationship marketing
Fashion
33
Mode
31
Consumer behaviour
21
Konsumentenverhalten
21
Brand management
14
Markenführung
13
Luxury goods
9
Luxusgüter
9
Bekleidungsindustrie
8
Clothing industry
8
Marketing management
8
Marketingmanagement
8
Beziehungsmarketing
7
Internet marketing
7
Online-Marketing
7
Brand image
5
Customer value
5
Kundenwert
5
Markenimage
5
Nachhaltiger Konsum
5
Nachhaltigkeit
5
Sustainability
5
Sustainable consumption
5
Textile distribution
5
Textilhandel
5
Brand
4
Digitalisierung
4
Digitization
4
Social Web
4
Social web
4
South Korea
4
Südkorea
4
Customer equity
3
Fashion industry
3
Japan
3
Markenartikel
3
Nachhaltige Entwicklung
3
Sustainable development
3
Sustainable fashion
3
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7
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Ko, Eunju
Miao, Miao
Kim, Kyung Hoon
3
Kim, Sang Jin
3
Ozuem, Wilson
3
Ahlert, Dieter
2
Alexander, Bethan
2
Azemi, Yllka
2
Baier, Daniel
2
Bonilla Quijada, María del Rocío
2
Bruhn, Manfred
2
Cantoni, Lorenzo
2
Dabija, Dan Cristian
2
Foscht, Thomas
2
Hadwich, Karsten
2
Ikeda, Kayo
2
Johnson, Kim K. P.
2
Kim, Hye-yŏng
2
Loureiro, Sandra Maria Correia
2
Nobile, Tekila Harley
2
Numata, Hideho
2
Ohr, Daniel
2
Swoboda, Bernhard
2
Thurasamy Ramayah
2
Vazquez, Delia
2
AbdelAziz, Kesmat
1
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1
Ahmed, Waqas
1
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1
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1
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1
Al Khasawneh, Mohammad Hamdi
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1
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1
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1
Alptekinoglu, Aydin
1
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1
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Journal of business research : JBR
3
Asia Pacific journal of marketing and logistics
1
International journal of retail and distribution management
1
Journal of global fashion marketing : JGfM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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1
A qualitative comparative study of Japanese
fashion
brands via profiling young shoppers
Miao, Miao
;
Numata, Hideho
;
Ikeda, Kayo
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 170-189
Persistent link: https://www.econbiz.de/10013552693
Saved in:
2
Brand equity effects on financial performance in Japanese
fashion
market : applying complexity theory via fsQCA
Miao, Miao
;
Go, I
;
Ikeda, Kayo
;
Numata, Hideho
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012803172
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of
fashion
brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
5
Customer social participation in the social networking services and its impact upon the customer equity of global
fashion
brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
6
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
7
Organizational characteristics and the CRM adoption process
Ko, Eunju
;
Kim, Sook Hyun
;
Kim, Myungsoo
;
Woo, Ji Young
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10003597167
Saved in:
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